Why is SEO Important?
Search Engine Optimization (SEO) is the process of improving and optimizing the quantity and quality of traffic to a website from Search Engines through better visibility in SERP’s (Search Engine Result Pages) for targeted keywords. SEO enables a Website to appear on Top Positions in Search Engines against competitive keywords.
Growing your business online is about more than just having a website. Generating business through your website does not happen by itself. Most people looking for your products or services will use a Search Engine such as Google to find you and your competitors. If you do not have an ongoing SEO strategy, you inhibit the ability for your website to be found in search engines such as Google for anything other than branded terms such as your company name. If your competitors are appearing above you on key terms relating to your business, ask us what can be done about it.
- 80% of search engine users click on natural listings before paid search listings.
- 74% of merchants who sell to local markets rate SEO as their best ROI tactic or a good ROI tactic.
- 76% of users had a favorable impression of brands that appeared in the top positions of the natural results.
SEO is not something you can setup once and leave alone, The Kool Source works throughout the year to maintain and build on your page rankings.
What does The Kool Source do?
We aim to generate relevant traffic to your website that will turn into business leads. We do this by optimizing your site for carefully chosen keywords, building high PR links, and listing your website in business directories, blogs, social and other relevant web sites. This process lets search engines know that your site is useful and relevant to people searching for your products and services.
Our SEO Services Include:
- SEO Assessment & Consultation. We take a comprehensive look at your site’s content, navigation, code, site speed, and much more.
- Strategy Development. We work with you to develop a course of action that will get you the most qualified traffic for your target market. Our goal is to determine the ideal SEO strategy that will make you successful in attracting new business.
- Implementation. We optimize your site by employing techniques such as unique Meta tags, clean code, and search-engine friendly content.
- Recommendations for Improvement. We set up analytical tools to track and measure your website’s performance, which provides data that assists us in improving your site and results in increased ROI.
- Local Search Optimization. We optimize your local business listing, a component of your search engine strategy, for specific searches based on your market and goals. Business listings on local maps become very important when people search for your services or products locally.
- Link Building Services. We specialize in linking your website to other high quality websites. The more quality inbound links that point to your website, the higher your search engine rankings will be. Link building can be difficult and time consuming, we offer full Link building services that save you money and time.
Benefits of Using Our SEO Services:
- Dominate Your Competition. The higher up your web site appears in the search engines, the more awareness and visitors you will receive.
- Target Prospects. Drive customers to your website = more profits for you.
- Cost-Effective. SEO is one of the most cost-effective forms of marketing available, because when your website is well ranked in google you receive more and more free and ongoing traffic.
- It’s Creditable. Organic search results are deemed to be more creditable as compared to paid listings.
- Global Exposure. When your website is indexed in search engines your audience is worldwide.
A website with great SEO attracts robots and provides instructions, descriptions, and content that robots can understand, analyze, and assign relevance to. Creating valuable content and optimizing a website requires certain unique writing skills and an extensive knowledge of how robots work. We have a team of experts that can help your website achieve higher search engine rankings, and build your brand awareness!
The Kool Source has been serving clients in Atlanta, Georgia as a pioneer Atlanta SEO Company for many years running. We have a strong portfolio of satisfied clients and customers from different industries in Atlanta. We specialize in web site promotion using ethical Search Engine optimization techniques.