8 Tips For Great SEO


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Search Engine Optimization (SEO) is an important part of bringing people to your website. It entails everything from the layout of your website, to choosing typography, to the articles on your website. All of this should be organized to attract potential customers to your website and sell your product or service. Continue reading

6 Benefits of Using Digital Marketing


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Is your business in desperate need of a marketing boost? The next big thing is digital marketing. Utilizing digital marketing strategies to advertise your business has many advantages for today’s small business owners.

Most businesses need to vary their marketing strategies from time to time. When something isn’t working or producing results you envisioned, it’s time to add a new component. Continue reading

Want To Maximize Your Video Marketing Results? Use YouTube Analytics


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   by Eric Woodson    Leave a comment  →
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How’s your video marketing strategy coming along? Video shows no signs of slowing down as a major marketing and communication medium. People love to watch and share videos. SO much so that Twitter has gotten in on the action with their new Vine video application. YouTube is still the big player and if you’re using it, even occasionally, to market your business, then you should be using their analytics too. Continue reading

How To Use Persuasion To Engage Customers


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Online, customer engagement is the act, and art, of connecting with your customers and building a community. It’s a powerful way to strengthen and build a business. Your community can become lifelong customers, provide you with a vast source of information, and help strengthen your brand. Continue reading

Offering Two Options Can Boost Sales


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Smart business owners are always looking for a way to increase conversions and boost sales. Many try convoluted and difficult tactics. However, they overlook one of the simplest and most effective strategies. Offering two options. Offering two options on your sales page can be a fantastic way to boost sales and profits. Continue reading

4 Steps To Building Your Social Media Plan


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Many business owners have a scattershot approach to social media. They may have a page on Facebook and a profile on Twitter, but their links and posts are random and disorganized. Social media can be an important marketing tactic. However, like any marketing tactic it’s more powerful when there’s a plan in place. Here are 4 steps to building your social media plan so that you can, and will, follow through. Continue reading

Location Based Marketing Should Be Important to Your Business


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Many companies have been using location based marketing for quite some time now. Location based marketing consists of some social media marketing and is about drawing customers in, winning their business and influencing them to do business with you.

When you consider using location based marketing as a way of gaining exposure for your business, you need to make sure you have a well-organized plan. You will be targeting potential customers in certain geographic locations which will be determined based upon the needs of those prospects. Continue reading

What Is A Social Media Manager?


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A social media manager oversees the development, implementation and management of the social media networking and marketing for individuals and organizations. The social media manager may be an entrepreneur who owns and operates their own business or they may be a staff member in the marketing and public relations departments of large organizations.

A good social media manager will help a business gain and maintain the exposure it deserves. They will use social media to build rapport with customers; to offer guidance and assistance to a businessesí audience. Continue reading