How To Use Video Marketing
To get the full benefit of making and distributing a video, it is first necessary to create a well-structured video marketing strategy. There are several phases you will need to consider:
Making the video
Promotional videos do not have to be long or complicated. Most experts agree that videos of around 2 minutes are short enough to keep a customer’s attention but long enough to get the point across. If you have a lot to say, consider dividing your video into smaller more manageable chunks.
The content in the video should be clear, informative, and interesting. Make sure that you know exactly what the aim of your video is before you start. By advertising the fact that you are a local company and by making the video genuine and engaging, you can create a trustworthy business image. Featuring local references and local customer testimonials is a great way to do this.
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Releasing the video
Distributing a single video across as many different sites as possible increases the likelihood of it being seen. The more people that view your video the more brand awareness you can create. Here are the basic website categories you will need to consider:
Global – YouTube, Vimeo, and Dailymotion are just a few of the thousands of globally popular sites which have video sharing capabilities. It is important to carefully read the terms and conditions of each website before you upload your content, as some will not allow commercial advertising.
Specialized – Look for video sites that are directly related to your target audience. Building trades, learning, craft, and computer related video sharing websites are very common but a wide range of other specializations are also available.
Local – By using local online directories and portals you can target the people most likely to become a customer. You could also consider using your video on your own website or in emails and digital newsletters.
Search Engine Optimization
Videos are very quickly indexed by search engines like Google. They are often displayed near the top of the first page of results which puts them in prime position to be viewed by users. However, to promote your videos further it is also important to include search engine optimized keywords in titles, descriptions and links. Area relevant wording and geo-tagging also helps to maximize local potential even on an international website.
Any well-released and entertaining video has the potential to go viral and create huge hype for a company. Unlike text-based adverts which often take a long time to read, videos can be immediate and exciting, so they are far more likely to be spread around the internet quickly. Your video will have the best chance of going viral if it is daring, dramatic, or funny, so you may have to choose between a viral and a standard promotional video before you begin.
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The digital marketing specialists at The Kool Source can advise you on your video marketing, implement its release, and manage the results. Hiring professionals to do the job for you will reduce the hours you need to put into the project and can save you a lot of money in the long run. Call us Today 404.953.5665
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