How to Use Vine To Market Your Business


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   by Eric Woodson    Leave a comment  →
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Vine is Twitter’s new video sharing app. Like a Tweet which gives you a measley 140 characters to say something memorable, Vine gives you a short 6 seconds to get your point across. Your video loops as well so your six seconds repeats over and over.

Related: Maximize Your Video Marketing Results

How To Create Your Vine Video
The actual creation of your video is very simple and straightforward. Choose your favorite recording device and start recording. You have 6 seconds. The challenge is how to make those six seconds count. How do you garner attention, prompt interaction, or inspire a click with six seconds?

Creativity Counts
We’re so accustomed to videos that demonstrate a product, interview a client or educate that it can be a challenge to wrap your mind around six seconds. This is where the fun begins!

Here are just some ways you might make your six second impact:

  1. Before And After Pictures – this is an excellent idea if you’re a coach, trainer, repair man, contractor, etc. You can flash through several before and after photos and give your audience a glimpse of what’s possible if they were to hire you.
  2. Showcase Your Products – If you sell products then you can share them via vine. Jewelry is a great example; you might place your jewelry in crazy locations. Give it a theme and have fun. For example, if you’re celebrating spring then you might display your jewelry with a variety of spring flowers around.
  3. Behind The Scenes – Show a quick video of you behind the scenes in your home office. Or if you’re doing an interview, grab a snippet to use as a promo.
  4. Show Your Customers – Whether you provide a product or a service you can create a vine video to show your customers engaging with your business. Make sure they’re smiling!

Once You Have Your Video

Once you’ve recorded your Vine video, the rest is as easy as posting a tweet. Head to the App store and download the Vine application. You can sign into it using your Twitter log in. Give the app access to your Twitter account. If you’d like, you can then use the tutorial to walk you through uploading your first video.

Related: How To Use Video Marketing

A handy green bar at the top of your screen shows you how much of your six second’s you’ve used. SO you can make your video longer, or shorter, if you desire. Add a caption or location. Keep in mind that you’re using this as a marketing tool so chose your caption wisely. Then share it. You’ll have the option of sharing it in Twitter, Vine, and Facebook.
Track your results to see how people respond to your vine video. You may find that it’s a fun and effective way to market your business.

Eric Woodson

Experienced marketing consultant that helps clients get visible, get found, and get new business!

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