What Is A Social Media Manager?

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   by Eric Woodson    Leave a comment  →
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A social media manager oversees the development, implementation and management of the social media networking and marketing for individuals and organizations. The social media manager may be an entrepreneur who owns and operates their own business or they may be a staff member in the marketing and public relations departments of large organizations.

A good social media manager will help a business gain and maintain the exposure it deserves. They will use social media to build rapport with customers; to offer guidance and assistance to a businessesí audience.

Social media managers are highly skilled and offer a variety of services. They may provide training to business owners and others who intend to use social media as a marketing tactic. They will help develop a plan and budget for social media activities. They stay in contact with their client to keep them abreast of what campaigns are running, what the stats show and what it means to the overall business.

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A social media manager will assist in building a social media or networking package that is fine-tuned to suit their client’s business needs, making and maintaining a schedule and routine for the many posts that will be made on the various social media platforms.

A social media manager will have excellent communication skills as they will be in direct contact with customers as well as potential business partners. They help their clients foster meaningful business discussions that will allow them to reach their target audience and gain more clients.

There is far more to managing social media than just being active on one or two websites. Knowing which social media channels are best for each client, the social media manager can help them develop a marketing strategy that works best for their individual business.

Social media managers investigate various social media automation tools available, and stay up to date with technology, marketing, and industry news.

Because social media managers need access to many areas of their clients business, they must put confidentiality first. They need to understand what is okay to share with the public and what should be kept secret.

[ Related: Is Social Media Good For Your Business ]

They need to ensure that content created for the client should be supportive of the client’s business-related goals. A good social media manager will understand this. They will help their clients foster meaningful business discussions that will allow them to reach their target audience and gain more clients.

Building an effective online presence for clients is no longer as simple as having a good ranking website. For a client’s business to reach its full potential, they need to strive to have a presence in multiple locations including social media sites. Keep in mind that social media is a broad term. It encompasses a great deal of websites far beyond just Facebook and Twitter. When comparing social media sites, you will find the most common component is the ability to interact with other site visitors. This interaction will help your clients get the exposure they need and help their business shine as brightly as possible.

Eric Woodson

Experienced marketing consultant that helps clients get visible, get found, and get new business!

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