Our Approach
Customized digital marketing strategies that are proven to help your business grow. We tailor each recommendation to the uniqueness of your business needs.
The Kool Source Methodology
is a proven process that uses data and statistics to scientifically optimize web businesses. It’s a robust set of systems that we’ve tested, tweaked, and improved in order to squeeze out every last bit of value from our clients’ marketing campaigns. We learn from every single campaign and continue to adapt and improve our algorithms accordingly
Our methodology relies on a
few key processes:
Testing, Analyzing, Optimizing.
Then repeating, again and again, and again. It works every time because we never stop, even if unsuccessful at first. Clients often ask us for the secret sauce behind our methodology but the truth is there are no secrets.
There are no game-changing best-practices or hidden buttons. We basically follow many of the same best-practices that are available to everyone else. We’re not aware of any hidden buttons, secret tricks, or “exciting-new-revolutionary-bid-management-systems”.
How does our process work?
Step 1. Kickoff Meeting
We will ask questions about your business and allow you to meet the key players on our team that will directly be involved with executing your customized plan. This meeting is designed to gather information about your business and your vision of moving your business forward.
Step 2. Research and Discovery
Taking the information from the initial meeting, we research more about your business (industry, products, services,etc.), competitors and demographics. The information gathered will be used to create your marketing strategy.
Step 3. Recommendation and Approval
We create a strategy that is specifically designed with your business’s goal in mind. Once the strategy is complete, one of our team members will review the strategy with you and obtain approval.
Step 4. Implementation
Once obtaining your seal of approval, we will kick off the campaign and implement all agreed-upon deliveries. Our team will be monitoring the campaign along the way, making small tweaks to
optimize results.
Step 5. Tracking and Reporting
After the campaign has been running, we will create a report detailing the results of the campaign so far. The purpose of monthly meetings is to discuss progress on agreed-upon benchmarks and determine which methods are working best.
Step 6. Evaluation and Optimization
Based on the information obtained in the tracking and reporting phase, we will provide recommendations and make adjustments as needed to get optimal results.
Our methodology is underpinned by hard work.
It calls for intelligent strategy, rigorous testing, constant optimizing,
and a fine balance between technological and human input.
Finely tuned processes optimized over thousands of digital campaigns, our methodology is the stuff that makes us successful. It’s our secret sauce,
except it’s not a secret at all.
We’ll tell you all about it if you like.