Instagram faced this dilemma in 2016 when it received a lot of backlashes online for its rebrand (probably the biggest backlash ever for a rebrand) and today, it is exciting to see that they just introduced a brand refresh a couple of days ago. This refresh includes changes in its typeface (see my last blog to learn about what a typeface is), layout, and color.
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Influencer marketing is a hot commodity right now. From Apple to Diesel, to Mcdonald’s, many companies are increasing their leverage with influencer marketing. Over the past two years, influencer marketing has become one of the most effective ways to market a product or service, especially to the younger generation. We know that influencer marketing has become a hot topic and interest of many, but do you know exactly what influencer marketing is? Is it something you are looking into? Is becoming an influencer a goal of yours, however, you don’t really know how to achieve it? In this blog, I will not only break down the meaning of an influencer but also break down the few major elements to successfully begin your process of becoming an influencer!
Advertisers are constantly trying to find new strategies, platforms, and audiences to market their brands. With new platforms and methods for digital marketing appearing constantly, it is easy to miss out on highly effective advertising platforms. In this blog post, we will take a look at an extremely effective target audience that major brands have been paying attention to more and more, over the past few years: Gamers.
The enormous value of affirmations lies in their ultimate outcome. Affirmations join goals and sentiments together to inspire action. When that action is positive and transformative, it seems as though the person completing the action is responsible for completing the action. In truth, it was the seemingly disconnected strings of affirmations and positive reinforcement of those goals and sentiments that drove the doer to completion.
For small businesses, paying for advertising comes with a completely different set of questions and challenges. Some include:
Where do I start?
What platforms should I be utilizing & when?
How big does my budget need to be?
Who should I target with my ads?
What should my ads say? What should they look like?
How will I know that my ads have truly been successful?
“What do I wear?” For many business owners and even executives this can be one of the most stress-bearing questions. By the time you book your professional headshot it’s probably the last thing on your list and for some one of the most stressful but we can help you! Below are some tips to help you get ready for your professional headshot.
Google My Business is a powerful tool used to control and take ownership of a company’s Google Business Profile. A business’s Google Business Profile is the listing that appears for your business in two places. The first is in the search engine results page (SERP) on Google, on the righthand side. The second is in Google maps. Users can interact with the profile to submit their own photos and reviews of the business. These photos and reviews will be shown in the Google Business Listing.
While it can be scary to outsource such a personal part of your business, it can be super helpful for the growth of your business. Often people see social media as an afterthought but it should really be part of your marketing strategy. In short, if you outsource your social media, you will be able to focus on the things you cannot outsource, you will have an expert as part of your team, and you will gain access to a whole team of experts that only want to see your business succeed.
Slim, Bold, Thick, Short, Tall, Curvy, Professional, Old, Traditional, Witty, etc. No matter what your preferences might be, there’s a typeface for anyone on a quest to build a brand. Typefaces to some may appear to be just letters however they are more than just...
When running youtube ads, the advertiser has six different options of ad formats that they can choose from. Their six different options are skippable video ads, non-skippable video ads, overlay ads, bumper ads, sponsored ads, and display ads.