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Is Print Design Dead?
The rise of technology has led to many changes and discoveries within the design world. One of the most noticeable changes would be the shift from traditional design methods to digital ones.
5 Tips for Taking Better Pictures and Videos With Your Phone
You no longer have to worry about purchasing the latest DSLR camera available. You can just use your phone to create content for your business. That being said, it can still take practice to take the best photos and videos with your phone. Here are some tips to help you take the best pictures and videos with your phone:
Digital Footprints In The Metaverse
Since the release of Horizon Worlds in December of 2021, there has been a number of major brands expanding their digital footprint into the metaverse. These brands were quick to jump on the train and start strategizing a new and different type of marketing strategy.
Finding Your Brand’s Tone of Voice
The way a brand interacts with its audience through messages and customer interactions is known as its “tone of voice.” The brand’s identity and set of values are expressed through the tone of voice. A brand should have a distinct, identifiable, and unique tone of voice. Being as distinctive and recognized as you can is even more crucial in a world where every industry is saturated.
Dos & Dont’s When Working With A Marketing Agency
Working with a marketing agency can be a great step in taking your business to the next level. For this article, let’s say you have already found the perfect agency for your business. To get the most out of your new partnership, it is important to give your agency all the tools they will need to give you the best marketing solutions possible. Let’s discuss the best and worst practices when it comes to working with a marketing agency.
What Analytics Should I Care About?
One of the main questions that pretty much every business owner or decision-maker has when they first start running ads for their business’ products/services is “What analytics should I really be paying attention to?”. Digital marketing is constantly evolving and there are plenty of stats and analytics being thrown at you, so some confusion is to be expected. You have performance stats (such as Impressions, Clicks, CTR, Avg. CPC, etc.), conversion stats (such as Conv. rate, Conv. Value, Cost/Conv, etc.), competitive metrics (such as Search Impression Share, Search Lost IS [rank], Search Lost IS [budget]), and much more.
Content Ideas for Creators – July 2022 Edition
As a Content Creator, you are constantly seeking out ideas and inspiration for your next post. I know how tough that can be, so in this post, I’m going to share a few ideas for planning out your July content.
The Dichotomy of the Creative Mind
Everyone’s brain is as unique as their fingerprints. Sure there are grooves and ridges in the gray matter, but when you look closely you see something more. You have analytical, deep-thinkers who see results as binary answers and rarely think outside of a linear path. Then there are those whose minds seem to ebb and flow with the rising and setting of the sun and who think in ways that seem impossible to imagine. No two minds are alike, but there are certain characteristics of creative minds that appear to be almost standard.
Why is it so important to have a website that is optimized for mobile use?
The number of people who access the internet via mobile devices is on the rise. It is important to meet your audience where they are, for many people that place is on a mobile browser.