Creative Marketing

Did You Notice Instagram’s New Look?

Did You Notice Instagram’s New Look?

Instagram faced this dilemma in 2016 when it received a lot of backlashes online for its rebrand (probably the biggest backlash ever for a rebrand) and today, it is exciting to see that they just introduced a brand refresh a couple of days ago. This refresh includes changes in its typeface (see my last blog to learn about what a typeface is), layout, and color.

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Introduction To The World of Influencers

Introduction To The World of Influencers

Influencer marketing is a hot commodity right now. From Apple to Diesel, to Mcdonald’s, many companies are increasing their leverage with influencer marketing. Over the past two years, influencer marketing has become one of the most effective ways to market a product or service, especially to the younger generation. We know that influencer marketing has become a hot topic and interest of many, but do you know exactly what influencer marketing is? Is it something you are looking into? Is becoming an influencer a goal of yours, however, you don’t really know how to achieve it? In this blog, I will not only break down the meaning of an influencer but also break down the few major elements to successfully begin your process of becoming an influencer!

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2 Things Social Media Managers Can Learn from Jay Z

2 Things Social Media Managers Can Learn from Jay Z

In terms of growing a scaling business and talent, there are many great business minds that we can look to for inspiration and guidance, from CEO and Founders to key stakeholders to Board members. Many of these people have been there to grow the companies that control most of their respective markets since the very beginning.

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