Month: June 2022

The Dichotomy of the Creative Mind

The Dichotomy of the Creative Mind

Everyone’s brain is as unique as their fingerprints. Sure there are grooves and ridges in the gray matter, but when you look closely you see something more. You have analytical, deep-thinkers who see results as binary answers and rarely think outside of a linear path. Then there are those whose minds seem to ebb and flow with the rising and setting of the sun and who think in ways that seem impossible to imagine. No two minds are alike, but there are certain characteristics of creative minds that appear to be almost standard.

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Has Covid-19 Changed The Way We Market?

Has Covid-19 Changed The Way We Market?

As the year 2020 began, the expectations of the new year were soaring with excitement as people were celebrating the beginning of a new decade. That quickly came to an end when the World Health Organization declared the Covid-19 outbreak a pandemic on March 11, 2020. On the marketing side of things, businesses had a very difficult time finding ways to distribute goods and services in new and effective ways. All in-person events were canceled as well as different TV and film productions had to come to a screeching halt. in streaming videos, online shopping, and curbside/contactless pickup will be permanent or temporary. For companies that do not particularly run television ads, the notion of “marketing” has shifted drastically. GroupM Global President of Business Intelligence Brian Wieser says, “Maybe the changes brands make this year are not media investments, but investing in the product, customer service, and the customer experience”. His prediction has been pretty spot-on as more attention has been placed on customer experience.

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