Advertisers are constantly trying to find new strategies, platforms, and audiences to market their brands. With new platforms and methods for digital marketing appearing constantly, it is easy to miss out on highly effective advertising platforms. In this blog post, we will take a look at an extremely effective target audience that major brands have been paying attention to more and more, over the past few years: Gamers.
For small businesses, paying for advertising comes with a completely different set of questions and challenges. Some include:
Where do I start?
What platforms should I be utilizing & when?
How big does my budget need to be?
Who should I target with my ads?
What should my ads say? What should they look like?
How will I know that my ads have truly been successful?
When running youtube ads, the advertiser has six different options of ad formats that they can choose from. Their six different options are skippable video ads, non-skippable video ads, overlay ads, bumper ads, sponsored ads, and display ads.