Digital Marketing

The 5 W’s

The 5 W’s

Many journalists are familiar with the 5 W’s “Who? What? Where? When? Why?”, but these can also hold significant weight in creating content for digital marketing. Using the 5 W's method can help you understand your content at a deeper level, and reach your audience...

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Advantages of Video Marketing

Advantages of Video Marketing

Video marketing is on the rise for several reasons. To begin, it is a very accessible, digestible medium that's quickly and effectively communicating with your audience. The visual element of video marketing allows you to build trust with your viewers and tap into a...

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REEL it in!

REEL it in!

If you’re a business currently in today’s market, nine times out of ten you have some sort of social media and most likely one of them is Instagram. Over the years Instagram has taken digital marketing to a new level from its algorithm, built in business analytics,...

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Viral Sensation: Open for Business

Viral Sensation: Open for Business

As our world shifts more and more to a digital platform and digital social identity, the idea of the Internet and its increasing power is more evident than it ever was before. Let’s be honest, the internet has grown so much from its dial-up days and Instant Messaging...

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