Crafting Irresistible Digital Ads: A Guide to Captivating Your Audience

by Jarrod Nieves | Feb 1, 2024 | Advertising, Business Insight, Digital Marketing, SEO / PPC / SEM

In the fast-paced digital landscape, where attention spans are short and competition for consumer attention is fierce, the art of creating eye-catching digital ads has never been more critical. Whether you’re a seasoned marketer or a business owner looking to enhance your online presence, mastering the elements that make an ad stand out is essential. In this guide, we’ll explore key strategies and tips to help you craft digital ads that not only grab attention but also leave a lasting impression.

The Evolution of Front-End Development: Key Trends and Tools for 2024

by Cody Walsh | Jan 25, 2024 | Business Insight, Design, Digital Marketing, Web Design

In the digital era, front-end development continues to evolve rapidly, shaping how we create and interact with web applications. As we step into 2024, this article delves into the key trends and tools that are revolutionizing this field, offering insights into how they’re enhancing both developer productivity and user experience.

Life of a paid media strategist

by Houston Bui | Jan 17, 2024 | Business Insight, Digital Marketing, SEO / PPC / SEM, Strategic Planning

Working as a Paid Search Specialist at The Kool Source is an experience that is both exhilarating and enriching. Every day is a new adventure, filled with challenges and opportunities that keep me on my toes and constantly learning.

Using Psychology to Drive Action in Advertising

by Robin Glover | Jan 4, 2024 | Advertising, Business Insight, Creative Marketing, Digital Marketing, Strategic Planning

There are no studies to prove it, but psychology has likely been used in every form of marketing since the beginning of time. Even if they don’t explicitly know it, people who have something to sell almost always appeal to psychology to convince someone to part with their money.

3 Marketing Must-Haves to get you Visible, Found, and Paid!

by Kema Hodge | Dec 29, 2023 | Business Insight, Creative Marketing, Digital Marketing, Strategic Planning

If you are an entrepreneur or business owner, then you must ensure that you are not only building your business but effectively marketing it as well. Here are the top three things every entrepreneur and business should know about marketing:

What social media platforms are best for my business?

by thekoolsource | Dec 29, 2023 | Branding Guidelines, Business Insight, Creative Marketing, Digital Marketing, social media, Social Media Trends, Strategic Planning

Are you looking for a way to expand your business through social media? We are in an era that is social media heavy, choosing the right platforms can be a game-changer for your business. Today, we’ll go over social media strategies. We’ll discuss topics from establishing a target audience to understanding the unique strengths of each platform. Here are 4 easy steps to ensure that you find the best social media platform for your business.

Festive Graphic Design Ideas for Your Business

by David Quampah | Dec 14, 2023 | Business Insight, Creative Marketing, Design, Digital Marketing, social media

The holiday season provides a golden opportunity to introduce warmth and festivity into your business marketing strategy. One impactful way to achieve this is through the creative use оf graphic design.

Boost Your Business: Choosing the Right Social Media Platforms for Success

by Lenny Jimenez | Nov 30, 2023 | Business Insight, Creative Marketing, Digital Marketing, social media, Social Media Trends, Strategic Planning

In today's digital age, having a strong online presence is crucial for the success of any small business. Social media platforms play a pivotal role in reaching a broader audience, engaging with customers, and promoting your brand in other words; GEtting Visible,...

Signs It’s Time for a Website Redesign: How to Know When You Need a New Website

by Jarrod Nieves | Nov 21, 2023 | Business Insight, Creative Marketing, Design, Digital Marketing, Strategic Planning, Web Design

In the ever-evolving landscape of the digital world, your website is the heartbeat of your online presence. It’s the virtual face of your business, making the right impression on potential customers. As a leading digital marketing agency, we understand the importance of a well-designed and up-to-date website. In this blog, we’ll explore key signs that indicate when it’s time for your business to embrace a new website, ensuring you stay ahead in the digital game.

Who Doesn’t Want To Be Judgemental Sometimes?

by David Hill | Nov 2, 2023 | Advertising, Business Insight, Digital Marketing, SEO / PPC / SEM

You’ve written your killer ads and included distinct messages in them for testing purposes. Now it’s time to evaluate that performance using the data you’ve collected. It’s time to judge which messages are the strongest and which are the weakest.

Digital Marketing

Crafting Irresistible Digital Ads: A Guide to Captivating Your Audience

The Evolution of Front-End Development: Key Trends and Tools for 2024

Life of a paid media strategist

Using Psychology to Drive Action in Advertising

3 Marketing Must-Haves to get you Visible, Found, and Paid!

Signs It’s Time for a Website Redesign: How to Know When You Need a New Website

Who Doesn’t Want To Be Judgemental Sometimes?

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