Digital Marketing

Has Covid-19 Changed The Way We Market?

Has Covid-19 Changed The Way We Market?

by | Jun 2, 2022 | , , ,

As the year 2020 began, the expectations of the new year were soaring with excitement as people were celebrating the beginning of a new decade. That quickly came to an end when the World Health Organization declared the Covid-19 outbreak a pandemic on March 11, 2020. On the marketing side of things, businesses had a very difficult time finding ways to distribute goods and services in new and effective ways. All in-person events were canceled as well as different TV and film productions had to come to a screeching halt. in streaming videos, online shopping, and curbside/contactless pickup will be permanent or temporary. For companies that do not particularly run television ads, the notion of “marketing” has shifted drastically. GroupM Global President of Business Intelligence Brian Wieser says, “Maybe the changes brands make this year are not media investments, but investing in the product, customer service, and the customer experience”. His prediction has been pretty spot-on as more attention has been placed on customer experience.

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Did You Notice Instagram’s New Look?

Did You Notice Instagram’s New Look?

by | May 26, 2022 | , , ,

Instagram faced this dilemma in 2016 when it received a lot of backlashes online for its rebrand (probably the biggest backlash ever for a rebrand) and today, it is exciting to see that they just introduced a brand refresh a couple of days ago. This refresh includes changes in its typeface (see my last blog to learn about what a typeface is), layout, and color.

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Introduction To The World of Influencers

Introduction To The World of Influencers

by | May 19, 2022 | , , , ,

Influencer marketing is a hot commodity right now. From Apple to Diesel, to Mcdonald’s, many companies are increasing their leverage with influencer marketing. Over the past two years, influencer marketing has become one of the most effective ways to market a product or service, especially to the younger generation. We know that influencer marketing has become a hot topic and interest of many, but do you know exactly what influencer marketing is? Is it something you are looking into? Is becoming an influencer a goal of yours, however, you don’t really know how to achieve it? In this blog, I will not only break down the meaning of an influencer but also break down the few major elements to successfully begin your process of becoming an influencer!

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Advertising to Gamers Might Be The Marketing Lift Your Brand Needs

Advertising to Gamers Might Be The Marketing Lift Your Brand Needs

by | May 12, 2022 | , ,

Advertisers are constantly trying to find new strategies, platforms, and audiences to market their brands. With new platforms and methods for digital marketing appearing constantly, it is easy to miss out on highly effective advertising platforms. In this blog post, we will take a look at an extremely effective target audience that major brands have been paying attention to more and more, over the past few years: Gamers.

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Optimize Your Google My Business

Optimize Your Google My Business

by | Apr 14, 2022 | , ,

Google My Business is a powerful tool used to control and take ownership of a company’s Google Business Profile. A business’s Google Business Profile is the listing that appears for your business in two places. The first is in the search engine results page (SERP) on Google, on the righthand side. The second is in Google maps. Users can interact with the profile to submit their own photos and reviews of the business. These photos and reviews will be shown in the Google Business Listing.

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3 Reasons Why You Should Outsource Your Social Media

3 Reasons Why You Should Outsource Your Social Media

by | Apr 7, 2022 | , , ,

While it can be scary to outsource such a personal part of your business, it can be super helpful for the growth of your business. Often people see social media as an afterthought but it should really be part of your marketing strategy. In short, if you outsource your social media, you will be able to focus on the things you cannot outsource, you will have an expert as part of your team, and you will gain access to a whole team of experts that only want to see your business succeed.

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2 Things Social Media Managers Can Learn from Jay Z

2 Things Social Media Managers Can Learn from Jay Z

by | Mar 10, 2022 | , , , , ,

In terms of growing a scaling business and talent, there are many great business minds that we can look to for inspiration and guidance, from CEO and Founders to key stakeholders to Board members. Many of these people have been there to grow the companies that control most of their respective markets since the very beginning.

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