In terms of growing a scaling business and talent, there are many great business minds that we can look to for inspiration and guidance, from CEO and Founders to key stakeholders to Board members. Many of these people have been there to grow the companies that control most of their respective markets since the very beginning.
The onset of Covid forced many companies to rethink their strategies and take a deeper look into exactly how they go to market. Consumers all over the globe were forced to shop online for everything from day-to-day grocery needs and household goods to office furniture and home improvement supplies.
As you probably know, almost every social media platform has a live streaming feature and by now, you have probably stayed to watch one or two. Video has been increasingly becoming more popular in the last few years, catapulted by our youngest platform, TikTok.
We have all heard the term brand loyalty before, but what exactly does brand loyalty mean and how can it help your business? Well, by definition brand loyalty is the tendency of some consumers to continue buying the same brand of goods rather than competing brands....
As we prepare for a new year, it’s important to keep track of what marketing trends are on the rise in the world of digital marketing. Part of the reason why businesses thrive is because they keep their ear to the streets when it comes to new technological innovations...
1. Bitly Bitly is an extension tool that allows you to take long links and shorten them to be less of an eyesore. Many are probably familiar with Bitly as you have seen them while browsing the web. I am sure many of you have used Bitly before but at their main website...
Ho ho ho, the holidays are upon us. The stores have cleared the spooky shelves and replaced them with products ringing with Christmas cheer and you already know when you start hearing our Queen of Christmas, Mariah Carey, it’s time to get serious about your holiday...
If you follow @Essence on Instagram then you already know how deeply resonating and compelling their captions are for their audience. If you do not follow them, then I recommend that you start today - if for nothing else than for great content inspiration. The reason...
Influencers are some of the best marketing partners for increasing your brand awareness. Using the right influencers has been proven to be one of the best marketing tactics a company can use. With that being said, there is a right and wrong way when it comes to...
Social Media is a tool with incredible power. With that comes an incredible amount of pressure to be successful on various platforms. At the Kool Source, our mantra is Get Visible, Get Found, Get Paid. When you simplify marketing, you arrive at this very simple...