Digital Marketing

Why You Should Plan Your Holiday Campaigns Early

Why You Should Plan Your Holiday Campaigns Early

Although summer just started, we all know the holidays are around the corner so we need to start planning. The holiday season is full of opportunities for businesses. To make the most of this festive period, it’s essential to plan your holiday campaigns well in advance. In this blog post, we’ll explore the numerous benefits of starting your holiday campaigns early and how they can give you a competitive edge.

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Is Content Marketing Worth It?

Is Content Marketing Worth It?

Every business that invests in online marketing must make a choice about which type of marketing is right for them. Many companies add content creation and distribution to their advertising plan. In this article, we will introduce you to content marketing as a strategy, so you can understand why it is favored by many and make an informed decision on whether you want to add it to your marketing arsenal as well.  

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What Does CTR Stand For? And Other SEO Terms for Small Business

What Does CTR Stand For? And Other SEO Terms for Small Business

You have a brand new website for your small business. It’s everything you hoped for and looks better than you imagined. But, there’s a problem. No one else knows how great it looks! A beautiful website is great. It makes your small business look more professional and inviting and sets the tone for how you want people to think about your brand. However, a beautiful website is only as good as the number of people who see it. That’s where search engine optimization (SEO) comes in. 

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What Businesses Need to Know About the Newest, Emerging Generation: Generation Alpha

What Businesses Need to Know About the Newest, Emerging Generation: Generation Alpha

Generation Alpha is the newest generation to emerge. These are the children born between 2010 and 2025. With an estimated population of 2 billion, GenA is slated to be the largest generation in the world. As we prepare for this generation to come of age, here are a few things to keep in mind about GenA and how we as businesses can create experiences that resonate with them.

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The Best Stock Image and Video Resources

The Best Stock Image and Video Resources

Imagery is important in communication. As cliche as it may sound, a photo really can be worth a thousand words. For many small businesses just starting out, it can be difficult to collect a bank of photos and videos from existing resources as a photo shoot can become very expensive and time-consuming. When chosen carefully, stock photos and videos are an effective way to add life to your website, social media platforms, or advertisements.

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How to Improve Your Google Ads Quality Score Quickly

How to Improve Your Google Ads Quality Score Quickly

If you’re running a Google Ads campaign, you know that a high-Quality Score is crucial to achieving success. But what exactly is a Quality Score? In simple terms, it’s a rating that Google gives your ads based on the relevance and usefulness of your landing page, ad copy, and keywords. The higher your Quality Score, the more likely your ads will show up at the top of search engine results pages and the less you’ll have to pay for clicks. If you’re looking to improve your Quality Score quickly, here are some tips that will help you boost your score and get the most out of your Google Ads campaign.

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Brand Awareness: Spending Money to Make Money

Brand Awareness: Spending Money to Make Money

Making money is important to every business, but the almighty dollar holds even more importance to the average small business owner. The truth of the matter is that most small business owners may only be 1-2 rough months from going belly up and needing to shut down. Big businesses or corporations on the other hand have built up enough of a safety net to protect themselves against things like that, so that even in the face of the roughest economic situations they remain safe.

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Princess’ Week In The Life As An Intern At TKS

Princess’ Week In The Life As An Intern At TKS

Hi, my name is Princess Yarbrough. I am 18 years old and I’m going to Georgia State University to major in Criminal Justice Law. What my day consisted of at The Kool Source was walking in, getting my temperature checked every morning, greeting everyone, working on some assignments they gave me, and going to lunch then back to work. 

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