Digital Marketing

Monetizing Your TikTok

Monetizing Your TikTok

People who regularly post material on TikTok can now make money through the platform’s
creator fund. In this way, TikTok hopes to promote the app’s use among genuine content
producers. The TikTok Creator Fund was started in 2020 with a $200 million initial investment.
The Fund’s current growth target is to reach $1 billion within three years, according to TikTok.

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How To Market Yourself As An Athlete

How To Market Yourself As An Athlete

The responsibilities of an athlete are constantly changing. Between NIL deals, proving your value to coaches, and standing out from the competition, being a young or amateur athlete in today’s age requires you to market yourself in order to reach the next level. One of the most effective tools for getting your name out there is social media. In this blog, let’s look at a few of the Dos and Don’ts of social media when marketing yourself as an athlete.

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Has Covid-19 Changed The Way We Market?

Has Covid-19 Changed The Way We Market?

As the year 2020 began, the expectations of the new year were soaring with excitement as people were celebrating the beginning of a new decade. That quickly came to an end when the World Health Organization declared the Covid-19 outbreak a pandemic on March 11, 2020. On the marketing side of things, businesses had a very difficult time finding ways to distribute goods and services in new and effective ways. All in-person events were canceled as well as different TV and film productions had to come to a screeching halt. in streaming videos, online shopping, and curbside/contactless pickup will be permanent or temporary. For companies that do not particularly run television ads, the notion of “marketing” has shifted drastically. GroupM Global President of Business Intelligence Brian Wieser says, “Maybe the changes brands make this year are not media investments, but investing in the product, customer service, and the customer experience”. His prediction has been pretty spot-on as more attention has been placed on customer experience.

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