Digital Marketing

Signs It’s Time for a Website Redesign: How to Know When You Need a New Website

Signs It’s Time for a Website Redesign: How to Know When You Need a New Website

In the ever-evolving landscape of the digital world, your website is the heartbeat of your online presence. It’s the virtual face of your business, making the right impression on potential customers. As a leading digital marketing agency, we understand the importance of a well-designed and up-to-date website. In this blog, we’ll explore key signs that indicate when it’s time for your business to embrace a new website, ensuring you stay ahead in the digital game.

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10 Tips For Holiday Marketing

10 Tips For Holiday Marketing

Your holiday marketing campaign includes any Black Friday promotion and any December-based promotions (think: Christmas, end-of-year holidays, New Year’s, etc). This is because consumers are in gift-giving mode during November, December, and January, and spending habits increase significantly during this time period. As a business owner, this is an auspicious time to drive more sales and close the year on a high note.

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Debranding: A More Simplistic Approach

Debranding: A More Simplistic Approach

In a world that often seems obsessed with branding, where companies pour millions into building and promoting their image, a curious phenomenon has emerged. Debranding, the strategic process of simplifying and stripping away branding elements, has gained traction among businesses aiming for a more genuine and authentic connection with their audience.

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What’s Your Type: How to Determine the Best Typeface for Your Brand

What’s Your Type: How to Determine the Best Typeface for Your Brand

Slim, Bold, Thick, Short, Tall, Curvy, Professional, Old, Traditional, Witty, no matter what your preferences might be, there’s a typeface for anyone on a quest to build a brand. Typefaces to some may appear to be just letters however they are more than just that. They form a huge part of the visual language of a brand and create an impression within your audience of what a brand looks and feels like. Due to this, one needs to spend an ample amount of time to ensure that they select the right typeface as a perfect match for their brand.

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4 Things Marketers Can Learn From The Barbie Movie

4 Things Marketers Can Learn From The Barbie Movie

Needless to say, the Barbie movie brought in big cash not just for Mattel but also for other businesses who decided to ride their very pink and sparkly wave. There are many takeaways from the Barbie movie but these are some of the things marketers and business owners can learn from it. Barbie has been around for more than 60 years which means it has been around for many generations making the movie Iconic for many.

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Everything You Need To Know About Rebranding Your Business 

Everything You Need To Know About Rebranding Your Business 

Rebranding is a tactical procedure that entails redesigning and repositioning the brand identity and message of your company. When your current brand no longer appeals to your target market or fails to keep up with changing market trends, it becomes vital. There may be a necessity for rebranding due to a number of circumstances. First off, in order to effectively appeal to various client categories, a change in business focus or growth into new markets may call for a new identity.

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