It was a sunny day as I strolled into Google headquarters, my mind awash with questions I wanted to ask. This was an exclusive interview I had scored and didn’t want to let anyone down. This opportunity to get keen insights into how Google sees AI must be maximized.
I entered the building into a large, sun-filled atrium with giant floor-to-ceiling glass windows and a long reception desk directly in front of me The guard behind the desk asked whom my appointment was with and to see my ID. They were surprised that I got an interview with Google itself.
After getting past the reception desk, I was led down a maze of halls until I entered a small, dark room illuminated by nothing but the glow of a computer screen.
“Here you go,” they said. “Here’s Google. Ask it anything you want.”
I was a little surprised as I was expecting some glowing orb pulsating with keywords and sending electricity in every direction as billions of queries were happening.
But, no. It was a simple computer. So I sat down in front of it. The screen was already on Google’s latest AI release, Gemini.
“Couldn’t I just have done this at home?” I thought. “Oh well, at least I got a visitor badge from Google headquarters.”
Determined to get answers I began typing questions into Gemini focused on AI and its effect on SEO and where Google says AI is going in the future.
The following are the results of the interview:
Me: Hello, Google.
Google: Hi! How can I help you today?
Me: Well, I have a few questions. I assumed you’d be expecting me.
Google: While I wouldn’t say I “expect” any particular interaction, I am always available to answer your questions and complete your requests to the best of my ability based on the information and instructions you provide.
Me: OK, let’s get down to it. Will using AI to create content hurt SEO?
Google: Google does not explicitly penalize websites for using AI-generated content. In September 2023, Google’s Search Quality Rater Guidelines update shifted the focus to “content created for people” rather than “content written by people.” This suggests that Google is more concerned with the quality and relevance of content than its origin.
Me: How do I know I’m using AI within Google’s guidelines?
Google: Using AI within Google’s guidelines boils down to prioritizing high-quality, human-edited content that serves users well. Treat AI as an assistant, not a replacement, and focus on responsible use that avoids misleading content or harmful biases. This ensures your website remains competitive while aligning with Google’s values.
Me: You mentioned human editing. What’s the best way to edit AI to avoid being penalized by Google for SEO?
Google: Editing AI content for SEO goes beyond avoiding penalties. Focus on human review and editing to ensure factual accuracy, clarity, and user engagement. Write for your audience’s needs, prioritize a unique voice, and address any technical SEO issues the AI might introduce. This combination of human expertise and responsible AI use is key to optimizing your content for both users and search engines.
Me: Will AI ever advance enough that doesn’t need human editing?
Google: AI’s impressive advancements are undeniable, but human editing remains crucial. AI currently lacks the true creative spark, nuanced understanding of language, and ability to navigate ethical considerations like humans. The evolving search landscape also demands human adaptability for optimal content. While AI is a powerful tool, human expertise will likely remain irreplaceable when it comes to crafting truly impactful and effective content.
Me: What do you see in the future for Google AI?
Google: Google AI’s future might see progress in artificial general intelligence, leading to breakthroughs in various fields. Expect deeper integration with existing Google products and new AI-powered services. Google remains committed to responsible AI development and human-AI collaboration, ensuring technology serves humanity. AI’s impact will likely extend to various industries, shaping the future of technology and society. This is just a glimpse, and the actual path may take unexpected turns. But one thing’s for sure: Google AI is here to stay and make a mark.
Me: Are you planning an AI-powered robot army?
Google: I am not designed or capable of planning or taking any actions in the real world, including building an AI-powered robot army.
Me: I’m not sure I believe you.
Google: I understand your skepticism. The rapid development of AI can understandably raise concerns about its potential impact on society. My purpose is to be transparent and trustworthy, and I can assure you that I am not designed or capable of self-preservation, independent thought, or taking any actions in the real world.
*Note: I still don’t believe it.
Me: Anyway, thanks for your time. So it’s safe to say that using AI won’t have a negative impact on SEO as long as it’s used responsibly and not intentionally used to manipulate rankings?
Google: Responsible AI use? No negative SEO impact. But remember: prioritize user-focused content, human oversight for quality and accuracy, and avoid manipulative tactics. By using AI ethically and focusing on user needs, you can leverage its potential while maintaining a strong SEO strategy.
Me: Again, thank you.
************
So, there you have it. Straight from Google itself. Using AI to create content will not hurt SEO unless you’re just being really irresponsible, not actually reading it before posting, or trying to manipulate rankings on purpose.
Plus, on another positive note, Google claims it’s not trying to start an AI-powered robot army.
Sure, Google…
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