Is the Influencer Era Over?: A Bold POV

by Lenny Jimenez | Apr 18, 2024 | Business Insight, Creative Marketing, Digital Marketing, social media, Social Media Trends

In the past decade, we have seen the rise of influencer marketing across many industries but we might be about to witness the fall too. We first saw the concept of influencer marketing in the mid-2000s when social media platforms like Facebook, Instagram, and YouTube started to become more popular. As social media grew more popular, the path to becoming a content creator became easier. It became even easier with the introduction of TikTok and the rise of micro-influencers. This brings us to: If everyone is an influencer, is anyone an influencer?

What social media platforms are best for my business?

by thekoolsource | Dec 29, 2023 | Branding Guidelines, Business Insight, Creative Marketing, Digital Marketing, social media, Social Media Trends, Strategic Planning

Are you looking for a way to expand your business through social media? We are in an era that is social media heavy, choosing the right platforms can be a game-changer for your business. Today, we’ll go over social media strategies. We’ll discuss topics from establishing a target audience to understanding the unique strengths of each platform. Here are 4 easy steps to ensure that you find the best social media platform for your business.

Boost Your Business: Choosing the Right Social Media Platforms for Success

by Lenny Jimenez | Nov 30, 2023 | Business Insight, Creative Marketing, Digital Marketing, social media, Social Media Trends, Strategic Planning

In today's digital age, having a strong online presence is crucial for the success of any small business. Social media platforms play a pivotal role in reaching a broader audience, engaging with customers, and promoting your brand in other words; GEtting Visible,...

Threads: A Real Life Review

by Kema Hodge | Jul 27, 2023 | Business Insight, Creative Marketing, Digital Marketing, social media, Social Media Trends

Threads is an example of what it looks like to have a similar product with a different brand experience, one driven by the intention of the developers and fueled by the behavior of its primary audience.

Increase Your Instagram Reels Reach With These 4 Tips

by Jarrod Nieves | Nov 17, 2022 | Business Insight, Creative Marketing, Digital Marketing, social media, Social Media Trends, Strategic Planning

In case you haven’t noticed, Instagram is beginning to transition to a heavily video-centric social media platform. With the increasing popularity of TikTok, social media platforms such as Youtube, Instagram, and Facebook are wanting to replicate the success of short-form videos on social media. Everyone is beginning to recognize the number of impressions and reach that Reels can bring when you hit the algorithm just right. In this blog, we are going to give you 4 simple tricks you can use to trick the algorithm into giving your Reels the most reach possible.

Superhero Branding Tips

by Kema Hodge | Nov 3, 2022 | Branding Guidelines, Business Insight, Creative Marketing, Social Media Trends, Strategic Planning

In branding, the goal is to create something memorable and valuable that resonates deeply with people to create a community of fans that love what the brand represents. No one is more memorable and has a stronger base of fans than Superheroes.

Best of Halloween Marketing 2022

by Hunter McDaniel | Oct 20, 2022 | Creative Marketing, Design, Digital Marketing, social media, Social Media Trends

October is an exciting time for businesses, as Halloween can provide a chance to try some fresh and exciting marketing ideas. Every year brands launch memorable campaigns that grab their audience’s attention and get people excited for the upcoming holiday. In 2022 brands use things like modern technology and nostalgia to create unique and buzz-worthy Halloween marketing strategies.

A few brands that launched excellent campaigns for Halloween in 2022 are Heinz, Target, and Mcdonald’s. These brands use strategies that range from utilizing new technology, current social media trends, and limited-time nostalgic releases to get people talking about them throughout the month of October.

Monetizing Your TikTok

by myajohnson | Sep 21, 2022 | Coaching & Training, Creative Marketing, Digital Marketing, social media, Social Media Trends, Strategic Planning

People who regularly post material on TikTok can now make money through the platform’s
creator fund. In this way, TikTok hopes to promote the app’s use among genuine content
producers. The TikTok Creator Fund was started in 2020 with a $200 million initial investment.
The Fund’s current growth target is to reach $1 billion within three years, according to TikTok.

Digital Footprints In The Metaverse

by Braylon Kennedy | Jul 29, 2022 | Business Insight, Creative Marketing, Digital Marketing, Social Media Trends

Since the release of Horizon Worlds in December of 2021, there has been a number of major brands expanding their digital footprint into the metaverse. These brands were quick to jump on the train and start strategizing a new and different type of marketing strategy.

10 Easy TikTok Video Ideas for Your Business

by Lenny Jimenez | Jun 9, 2022 | Creative Marketing, Digital Marketing, social media, Social Media Trends, Strategic Planning

Have you ventured into the world of TikTok but ran out of ideas? Or maybe you decided you want to be on TikTok but don’t know where to start? It can be frustrating when you run out of ideas, especially when you know that to succeed you need to be consistent. Here is a list of 10 video ideas for you.

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