In branding, the goal is to create something memorable and valuable that resonates deeply with people to create a community of fans that love what the brand represents. No one is more memorable and has a stronger base of fans than Superheroes.
When we think about Superheroes, we often think of our favorite characters and their action-packed adventures saving their families or the world. What’s equally memorable are their costumes, their stories, their beliefs, and their impact.
I believe there is a lot to learn from these fictional stories which have made very real impacts in each of our lives. In this blog post, I will share 4 tips on how you can use the epic experiences of Superheroes to build a more powerful and iconic brand.
Tip 1: Create an Iconic Look
From Superman to Captain America, superhero costumes have always been iconic. The colors are vibrant and the shapes are powerful. These are concepts that should be incorporated into your visual brand elements. When businesses do this well, they become iconic, transcending time and price points, like Nike, Chanel, Louis Vuitton, and Apple. Just the images of these logos evoke a strong sentiment that goes well beyond the name or description of the brand.
As you are growing your business, think deeply about how your visual brand elements will impact people in the future. What powerful colors should it contain? What iconic shape will it take? Determine what it will stand for and then invest time and strategy into positioning it to spark a feeling, belief, or goal.
If you do this well, your logo will command attention and appreciation, just like our favorite Superhero’s cape or costume.
Tip 2: Embrace Your Transformation Story
Like Batman when he lost his parents or Spiderman when he got bitten, our origin stories play a huge role in defining who we are and why. It helps people connect with our mission, purpose, and values. Without that transformation story, sometimes our mission is misunderstood, leaving our brand unclear and the promise we’ve committed to fulfilling forgotten.
As you share information about your products, services, or experience, make sure you are also sharing the story of how you got started and why. Make sure people understand that you are more than a vigilante and that you believe in your business as Batman believes in Gotham’s salvation.
Tip 3: Stand Firmly on What You Believe in
Reflecting back on one of the most powerful and redeeming moments in Superhero history illustrates how standing on what you believe in can create a distinctly different future. In X-Men, Days of Future Past, Raven, aka Mystique, decides to spare the lives of the men in power who tried to demonize and destroy all mutants. This choice gave birth to an entirely new future for the mutants. Instead of being hunted to extinction, the mutants were able to chart a course for peace among the humans allowing Professor X to build the school we are all so familiar with. The very school that changed the lives of countless X-men. Raven’s powerful choice stemmed from Professor X’s profound, unshakeable belief in the inherent goodness within everyone.
Although Professor X had the power to shut Raven down with his mind, he chose to stand on what he believed in, and in doing so, helped create a better future for everyone – mutants and humans alike.
It’s not always easy to stand firmly on your beliefs, but when you feel strongly that they have the power to make this world a better place, your very faith creates that better world. When you take a stand for your beliefs in your business, you change the world for those who encounter you and inspire those who might have remained seated to take a stand as well.
When it comes to Branding your business, your values and beliefs attract people who believe similarly or who aspire to believe in such high ideals. Like Chick-fil-a, your beliefs position you in a category far apart from other, similar businesses. To be unmatched in business, you must stand firm in what you believe, no matter the risks or costs.
Tip 4: Be Impactful
The most memorable Superhero stories leave an impact on us emotionally and mentally. They make us rethink what we think could be possible and aspire to greater ideals, hopes, and dreams.
NASA does this extremely well. What started as a dream to land on the moon, became a mission for us all to reach for the stars and go beyond what anyone else thinks is possible. As a result, records are broken, massive milestones are reached, and legacies are created almost every day.
What powerful aspiration does your brand ignite within others? What impact can your brand make in the lives of its fans and customers?
If you feel your brand is not powerful enough, we have a team of creative and strategic experts that can help you elevate your Brand to the iconic level of a Superhero.
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