Kema Hodge

3 Takeaways from The Happiness Advantage

3 Takeaways from The Happiness Advantage

The book summarized was “The Happiness Advantage” by Shawn Achor. The summary was written by Sam Davies, who has a ton of other incredible book summaries here on his website. If you don’t have time to read the book, his summary is very comprehensive. On the other hand, if you’re short on time, my summary of the top 3 principles that I am applying to my life is a great place to start! 

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10 Tips For Holiday Marketing

10 Tips For Holiday Marketing

Your holiday marketing campaign includes any Black Friday promotion and any December-based promotions (think: Christmas, end-of-year holidays, New Year’s, etc). This is because consumers are in gift-giving mode during November, December, and January, and spending habits increase significantly during this time period. As a business owner, this is an auspicious time to drive more sales and close the year on a high note.

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What Businesses Need to Know About the Newest, Emerging Generation: Generation Alpha

What Businesses Need to Know About the Newest, Emerging Generation: Generation Alpha

Generation Alpha is the newest generation to emerge. These are the children born between 2010 and 2025. With an estimated population of 2 billion, GenA is slated to be the largest generation in the world. As we prepare for this generation to come of age, here are a few things to keep in mind about GenA and how we as businesses can create experiences that resonate with them.

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5 Tips to Avoid Burnout

5 Tips to Avoid Burnout

As we return to pre-pandemic normalcy, it’s important to address the issue that we are not the same, though our working conditions may be. While we were at home, we battled new bouts of anxiety, depression, and loneliness. Many of us experienced a new form of stress that came from social isolation. Pre-pandemic normalcy seems like it would be an easy cure for some of these new disorders and issues. However, the great resignation movement is proof that pre-pandemic normalcy isn’t going to work for everyone. 

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How to Make a Vision Board for your Social Media Goals

How to Make a Vision Board for your Social Media Goals

As entrepreneurs competing in a digital landscape, we each know how essential content is in helping us generate greater awareness of our brand, products, and/or services.  
As a result, we consistently set goals for social media, and then develop a content strategy to meet those goals.
In this blog post, I offer a novel idea for strengthening the focus of your social media goals by creating a digital vision board.

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