After the 2020 Pandemic, we had to shift course as a company. Previously, we focused our digital marketing efforts on servicing a niche industry - property management. (For those of you who may not know what that is, think of an apartment complex. Now, think of the...
If you follow @Essence on Instagram then you already know how deeply resonating and compelling their captions are for their audience. If you do not follow them, then I recommend that you start today - if for nothing else than for great content inspiration. The reason...
Social Media is a tool with incredible power. With that comes an incredible amount of pressure to be successful on various platforms. At the Kool Source, our mantra is Get Visible, Get Found, Get Paid. When you simplify marketing, you arrive at this very simple...
This week, I had the pleasure of assisting members of my team with a big shoot for a client. We gathered at Studio House Atlanta to capture three days of content, totaling over 30 hours of footage between all of the cameras...
Forget Multiple Streams of Income. Cater to Your Customers with Multiples Streams of Services “The Best way to begin is by beginning.” William Murray For a new entrepreneur, business can seem intimidating and overwhelming. With so many moving pieces, it’s hard not to...
There’s an art to being seen. It goes well beyond putting yourself out there, it also comes down to strategy. The strategy is part relevance, part content, part-time of day. And, of course, as they say, part location, location, location! Relevance Oxford dictionary...
Who doesn’t love a good story? Whether it’s how Steve Jobs or Jeff Bezos got their start or it’s what’s happening with cryptocurrencies like Bitcoin or Dogecoin in the news, it’s easy to get hooked on a good story. Not only do we want to know more, but we remember...
What do you think is the most important component in growing your business? Many say that it is the product and the value it brings. Some would affirm that the most important component in growing a business is the systems and structures. While these things are...
Are you sleeping on Clubhouse? In other words, are you missing out on the golden opportunity that is the new, emerging social media app? I hope not. In less than a year, Clubhouse - an exclusive invite-only app, has attracted 2 million active users per week. This slow...
Images Matter. Representation Matters. Positive Representation Matters. An image speaks volumes. As we engage more online, we are constantly using imagery to represent ourselves, our brand messaging, our products, and our affiliations. An image makes a statement...