Generation Alpha is the newest generation to emerge. These are the children born between 2010 and 2025. With an estimated population of 2 billion, GenA is slated to be the largest generation in the world. As we prepare for this generation to come of age, here are a few things to keep in mind about GenA and how we as businesses can create experiences that resonate with them.
GenA are children of millennials and they are being born into a world that is vastly different from previous generations. For instance, GenA is coming into a world that is more connected to technology than ever before. They are the first truly digital native generation, having never known a world without smartphones, social media, or instant access to information. This means that they will have a different relationship with technology than other generations, and as such, they will expect technology, social media, and information at their fingertips, to be seamlessly integrated into their lives.
GenA is also growing up in a world that cares more about diversity and inclusivity. As a result, they are likely to carry these values forward into their own lives. This means that businesses and brands that prioritize diversity and inclusivity will be more appealing to GenA than those that don’t. GenA is also likely to be more environmentally conscious than previous generations. Growing up in a world that is increasingly aware of the impact of climate change, plastic waste, and pollution, they are likely to be more concerned about the environment and more willing to take action to protect it. This means that businesses that prioritize sustainability and eco-friendliness will be more attractive to Generation Alpha than those that don’t.
Businesses that want to connect with this generation will need to adapt to their unique characteristics and values. This might mean incorporating technology in new and innovative ways, prioritizing diversity and inclusivity in the workplace, and embracing sustainable practices. By doing so, businesses can prepare for the changes that Generation Alpha will bring and position themselves for success in the years to come.
Here are some creative ideas for how businesses, brands, and entrepreneurs can make engaging and valuable experiences for Generation Alpha.
1. Create interactive experiences:
GenAlpha loves to interact in multi-layered ways. For them, technology and social connectedness is the norm, so creating interactive experiences can be a great way to engage them. By creating experiences that encourage interaction and collaboration, businesses will delight and impress GenAlpha. This might mean creating events or activities that bring people together in new ways, creating communities around social causes that resonate with this audience, developing interactive installations that teach or entertain, or designing immersive virtual reality experiences that are memorable and unique.
2. Utilize technology in new ways:
Businesses can create unique experiences for GenAlpha by being willing to think outside the box and use technology in interactive ways. For instance, think of restaurants that use augmented reality to create an interactive menu or retailers that let customers try their products virtually. What are some things that you can do in your business to delight a digital-first audience?
3. Leverage gamification:
With the increase in gaming and live-streaming by Millennials, it’s no surprise that GenAlpha will have an even greater love of games. Finding ways to incorporate gamification into experiences can be a great way to engage them.
4. Embrace Diversity and Inclusivity:
As mentioned above, businesses that integrate diversity and inclusivity in their practices will be more attractive to GenAlpha. This includes creating products and services that cater to diverse audiences, showcasing diversity in marketing and advertising, and promoting a culture of inclusivity within the workplace.
5. Support Sustainability:
Businesses that prioritize sustainability and eco-friendliness will speak to the hopes and aims of GenAlpha. As a business owner, consider incorporating sustainable practices into your operations and production, testing out options for eco-friendly materials and packaging, and finding ways to support and improve environmental and/or social causes.
Businesses that want to reach GenAlpha must prioritize interactive experiences, innovative use of technology, and gamification strategies that align with their interests and values. By creating experiences that align with their values and interests, businesses can establish a strong connection with this unique and influential generation. This can lead to increased customer loyalty, positive word-of-mouth marketing, and a competitive advantage in the marketplace. Brands that are successful in engaging Generation Alpha can build a loyal customer base that will last for years to come.