Month: May 2024

Why Local Businesses in Atlanta Should Use Google Ads to Generate More Clients

Why Local Businesses in Atlanta Should Use Google Ads to Generate More Clients

In the bustling city of Atlanta, where businesses thrive amid diverse cultures and dynamic economic growth, local companies face the constant challenge of attracting new clients. In this competitive environment, Google Ads has emerged as a powerful tool that every Atlanta-based business should consider for growth. Here’s why.

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What Impact has Lionel Messi’s Transfer to the MLS had on American Advertising?

What Impact has Lionel Messi’s Transfer to the MLS had on American Advertising?

For many worldwide football and American soccer fans, Lionel Messi is considered a legend: one of the greatest footballers of all time. Since his transfer to the American MLS team Inter Miami, the popularity of the MLS increased tremendously as far as internet searches. Ticket prices for Inter Miami games also increased over 1000% since his arrival at the club. Before Messi joined the team, tickets could be purchased for as cheap as $25. Currently, the same tickets are over $250.

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Mastering the Art of Collaboration – How Creative Directors Foster Productive Partnerships Across Teams

Mastering the Art of Collaboration – How Creative Directors Foster Productive Partnerships Across Teams

In the dynamic landscape of modern marketing, collaboration is the cornerstone of success. Nowhere is this truer than within the realm of creative direction, where the seamless integration of various talents and perspectives is essential for crafting compelling campaigns that resonate with audiences. In this blog post, we’ll go into the intricate dance of collaboration between the creative department – comprising social media specialists, website designers, and graphic designers – and the digital ads department, exploring how creative directors play a pivotal role in fostering productive partnerships across these teams.

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