A good ad is an essential part of any marketing campaign running in Google/Microsoft Ads. It’s your introduction to a potential customer and thus must make a good first impression. You’ll want to make sure to have three main components in any ad you’re writing.
7 Strategies to Boost Accessibility in Digital Media
Discover the top 7 strategies to enhance accessibility in the digital media realm, making the online experience more inclusive for all. Find out how implementing these approaches can benefit both users and businesses alike.
What is a Brand Story and Why is it Important
A brand story is considered a narrative used to communicate the purpose, mission, value, and history pertaining to the formulation of a brand. Addidas is a great example of brand storytelling and brand evolution.
How to Write a Great Brand Story that Connects
The main aim of developing a brand story is to wholeheartedly connect with your target audience. The brand story seeks to outline the initiative of your brand.
Superhero Branding Tips
In branding, the goal is to create something memorable and valuable that resonates deeply with people to create a community of fans that love what the brand represents. No one is more memorable and has a stronger base of fans than Superheroes.
Personality in Graphic Design
Graphic design is an art form and like other art, it is difficult to keep style and personality from being expressed in the final design. Personality is the combination of characteristics or qualities that form an individual’s distinctive character. It is also the pattern of an individual’s thoughts, feelings, and behaviors. These thoughts, feelings, and behaviors play a major role in the creative process. A person’s personality is the first part of developing an idea and therefore, deeply intertwined with the final product.
Finding Your Brand’s Tone of Voice
The way a brand interacts with its audience through messages and customer interactions is known as its “tone of voice.” The brand’s identity and set of values are expressed through the tone of voice. A brand should have a distinct, identifiable, and unique tone of voice. Being as distinctive and recognized as you can is even more crucial in a world where every industry is saturated.
Tips to Achieving Your Best Camera Ready Looks for Your Headshot
“What do I wear?” For many business owners and even executives this can be one of the most stress-bearing questions. By the time you book your professional headshot it’s probably the last thing on your list and for some one of the most stressful but we can help you! Below are some tips to help you get ready for your professional headshot.
What’s Your Type?
Slim, Bold, Thick, Short, Tall, Curvy, Professional, Old, Traditional, Witty, etc. No matter what your preferences might be, there’s a typeface for anyone on a quest to build a brand. Typefaces to some may appear to be just letters however they are more than just...
How to Choose a Color Palette for Your Brand
Choosing a color scheme for your brand is an exciting step in the brand development process, but with so many options to choose from, it can be overwhelming. There are so many colors, shades, and combinations it can be daunting to figure out where to even begin.