Branding Guidelines

Everything You Need To Know About Rebranding Your Business 

Everything You Need To Know About Rebranding Your Business 

by | Aug 30, 2023 | , , , ,

Rebranding is a tactical procedure that entails redesigning and repositioning the brand identity and message of your company. When your current brand no longer appeals to your target market or fails to keep up with changing market trends, it becomes vital. There may be a necessity for rebranding due to a number of circumstances. First off, in order to effectively appeal to various client categories, a change in business focus or growth into new markets may call for a new identity.

read more
Personality in Graphic Design

Personality in Graphic Design

by | Sep 28, 2022 | , , ,

Graphic design is an art form and like other art, it is difficult to keep style and personality from being expressed in the final design. Personality is the combination of characteristics or qualities that form an individual’s distinctive character. It is also the pattern of an individual’s thoughts, feelings, and behaviors. These thoughts, feelings, and behaviors play a major role in the creative process. A person’s personality is the first part of developing an idea and therefore, deeply intertwined with the final product. 

read more
Finding Your Brand’s Tone of Voice

Finding Your Brand’s Tone of Voice

by | Jul 21, 2022 | , , ,

The way a brand interacts with its audience through messages and customer interactions is known as its “tone of voice.” The brand’s identity and set of values are expressed through the tone of voice. A brand should have a distinct, identifiable, and unique tone of voice. Being as distinctive and recognized as you can is even more crucial in a world where every industry is saturated. 

read more

Pin It on Pinterest