Is the Influencer Era Over?: A Bold POV

by Lenny Jimenez | Apr 18, 2024 | Business Insight, Creative Marketing, Digital Marketing, social media, Social Media Trends

In the past decade, we have seen the rise of influencer marketing across many industries but we might be about to witness the fall too. We first saw the concept of influencer marketing in the mid-2000s when social media platforms like Facebook, Instagram, and YouTube started to become more popular. As social media grew more popular, the path to becoming a content creator became easier. It became even easier with the introduction of TikTok and the rise of micro-influencers. This brings us to: If everyone is an influencer, is anyone an influencer?

Should social media be a focus for your business?

by Jarrod Nieves | Apr 11, 2024 | Business Insight, Creative Marketing, Digital Marketing, social media

In today’s digital age, the landscape of business marketing has undergone a significant transformation. Social media platforms have emerged as powerful tools for businesses to engage with their audience, build brand awareness, and drive sales. However, with so many marketing channels available, the question arises: Should social media be a focus for my business? Let’s delve into this query and explore the benefits and considerations of leveraging social media for business growth.

What social media platforms are best for my business?

by thekoolsource | Dec 29, 2023 | Branding Guidelines, Business Insight, Creative Marketing, Digital Marketing, social media, Social Media Trends, Strategic Planning

Are you looking for a way to expand your business through social media? We are in an era that is social media heavy, choosing the right platforms can be a game-changer for your business. Today, we’ll go over social media strategies. We’ll discuss topics from establishing a target audience to understanding the unique strengths of each platform. Here are 4 easy steps to ensure that you find the best social media platform for your business.

Festive Graphic Design Ideas for Your Business

by David Quampah | Dec 14, 2023 | Business Insight, Creative Marketing, Design, Digital Marketing, social media

The holiday season provides a golden opportunity to introduce warmth and festivity into your business marketing strategy. One impactful way to achieve this is through the creative use оf graphic design.

Boost Your Business: Choosing the Right Social Media Platforms for Success

by Lenny Jimenez | Nov 30, 2023 | Business Insight, Creative Marketing, Digital Marketing, social media, Social Media Trends, Strategic Planning

In today's digital age, having a strong online presence is crucial for the success of any small business. Social media platforms play a pivotal role in reaching a broader audience, engaging with customers, and promoting your brand in other words; GEtting Visible,...

10 Tips For Holiday Marketing

by Kema Hodge | Oct 12, 2023 | Business Insight, Creative Marketing, Digital Marketing, social media, Strategic Planning

Your holiday marketing campaign includes any Black Friday promotion and any December-based promotions (think: Christmas, end-of-year holidays, New Year’s, etc). This is because consumers are in gift-giving mode during November, December, and January, and spending habits increase significantly during this time period. As a business owner, this is an auspicious time to drive more sales and close the year on a high note.

4 Things Marketers Can Learn From The Barbie Movie

by Lenny Jimenez | Sep 14, 2023 | Business Insight, Creative Marketing, Digital Marketing, social media, Strategic Planning

Needless to say, the Barbie movie brought in big cash not just for Mattel but also for other businesses who decided to ride their very pink and sparkly wave. There are many takeaways from the Barbie movie but these are some of the things marketers and business owners can learn from it. Barbie has been around for more than 60 years which means it has been around for many generations making the movie Iconic for many.

How Do You Take Good Social Media Photos?

by Alex Camera | Aug 24, 2023 | Branding Guidelines, Business Insight, Design, Digital Marketing, social media

Social media is an important tool for any business. One way to maximize its benefits is to make sure that all your posts have quality images. Your content may be beautifully written and informative, but if the images are irrelevant, low-quality, or simply don’t catch the eye, then your post will unlikely get viewed.

Threads: A Real Life Review

by Kema Hodge | Jul 27, 2023 | Business Insight, Creative Marketing, Digital Marketing, social media, Social Media Trends

Threads is an example of what it looks like to have a similar product with a different brand experience, one driven by the intention of the developers and fueled by the behavior of its primary audience.

The Best Stock Image and Video Resources

by Hunter McDaniel | Apr 20, 2023 | Business Insight, Creative Marketing, Design, Digital Marketing, social media

Imagery is important in communication. As cliche as it may sound, a photo really can be worth a thousand words. For many small businesses just starting out, it can be difficult to collect a bank of photos and videos from existing resources as a photo shoot can become very expensive and time-consuming. When chosen carefully, stock photos and videos are an effective way to add life to your website, social media platforms, or advertisements.

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