social media

How to Make a Vision Board for your Social Media Goals

How to Make a Vision Board for your Social Media Goals

As entrepreneurs competing in a digital landscape, we each know how essential content is in helping us generate greater awareness of our brand, products, and/or services.  
As a result, we consistently set goals for social media, and then develop a content strategy to meet those goals.
In this blog post, I offer a novel idea for strengthening the focus of your social media goals by creating a digital vision board.

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Are You Setting SMART Goals For Your Social Media?

Are You Setting SMART Goals For Your Social Media?

Social Media goals are so important to help you move your business forward. The best way to do this is by setting SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound). By establishing SMART goals, you can improve your chances of succeeding by being able to express your thoughts clearly, concentrate your efforts, and make efficient use of your time and resources.

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Increase Your Instagram Reels Reach With These 4 Tips

Increase Your Instagram Reels Reach With These 4 Tips

In case you haven’t noticed, Instagram is beginning to transition to a heavily video-centric social media platform. With the increasing popularity of TikTok, social media platforms such as Youtube, Instagram, and Facebook are wanting to replicate the success of short-form videos on social media. Everyone is beginning to recognize the number of impressions and reach that Reels can bring when you hit the algorithm just right. In this blog, we are going to give you 4 simple tricks you can use to trick the algorithm into giving your Reels the most reach possible. 

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Best of Halloween Marketing 2022

Best of Halloween Marketing 2022

October is an exciting time for businesses, as Halloween can provide a chance to try some fresh and exciting marketing ideas. Every year brands launch memorable campaigns that grab their audience’s attention and get people excited for the upcoming holiday. In 2022 brands use things like modern technology and nostalgia to create unique and buzz-worthy Halloween marketing strategies.

A few brands that launched excellent campaigns for Halloween in 2022 are Heinz, Target, and Mcdonald’s. These brands use strategies that range from utilizing new technology, current social media trends, and limited-time nostalgic releases to get people talking about them throughout the month of October.

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Monetizing Your TikTok

Monetizing Your TikTok

People who regularly post material on TikTok can now make money through the platform’s
creator fund. In this way, TikTok hopes to promote the app’s use among genuine content
producers. The TikTok Creator Fund was started in 2020 with a $200 million initial investment.
The Fund’s current growth target is to reach $1 billion within three years, according to TikTok.

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How To Market Yourself As An Athlete

How To Market Yourself As An Athlete

The responsibilities of an athlete are constantly changing. Between NIL deals, proving your value to coaches, and standing out from the competition, being a young or amateur athlete in today’s age requires you to market yourself in order to reach the next level. One of the most effective tools for getting your name out there is social media. In this blog, let’s look at a few of the Dos and Don’ts of social media when marketing yourself as an athlete.

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Did You Notice Instagram’s New Look?

Did You Notice Instagram’s New Look?

Instagram faced this dilemma in 2016 when it received a lot of backlashes online for its rebrand (probably the biggest backlash ever for a rebrand) and today, it is exciting to see that they just introduced a brand refresh a couple of days ago. This refresh includes changes in its typeface (see my last blog to learn about what a typeface is), layout, and color.

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