social media

Did You Notice Instagram’s New Look?

Did You Notice Instagram’s New Look?

Instagram faced this dilemma in 2016 when it received a lot of backlashes online for its rebrand (probably the biggest backlash ever for a rebrand) and today, it is exciting to see that they just introduced a brand refresh a couple of days ago. This refresh includes changes in its typeface (see my last blog to learn about what a typeface is), layout, and color.

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Introduction To The World of Influencers

Introduction To The World of Influencers

Influencer marketing is a hot commodity right now. From Apple to Diesel, to Mcdonald’s, many companies are increasing their leverage with influencer marketing. Over the past two years, influencer marketing has become one of the most effective ways to market a product or service, especially to the younger generation. We know that influencer marketing has become a hot topic and interest of many, but do you know exactly what influencer marketing is? Is it something you are looking into? Is becoming an influencer a goal of yours, however, you don’t really know how to achieve it? In this blog, I will not only break down the meaning of an influencer but also break down the few major elements to successfully begin your process of becoming an influencer!

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3 Reasons Why You Should Outsource Your Social Media

3 Reasons Why You Should Outsource Your Social Media

While it can be scary to outsource such a personal part of your business, it can be super helpful for the growth of your business. Often people see social media as an afterthought but it should really be part of your marketing strategy. In short, if you outsource your social media, you will be able to focus on the things you cannot outsource, you will have an expert as part of your team, and you will gain access to a whole team of experts that only want to see your business succeed.

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5 Tips for Taking The Best Pictures and Videos With Your Phone (Pt. 2)

5 Tips for Taking The Best Pictures and Videos With Your Phone (Pt. 2)

Are you a small business owner who relies on your phone to take pictures? This is part two of a guide to help you take the best pictures with your phone. In part one we covered devices, background, light, frame, and orientation. 

Phone cameras get better and better every year, which means it is becoming more accessible for small business owners to take their own pictures. 

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