Lenny Jimenez

Is the Influencer Era Over?: A Bold POV

Is the Influencer Era Over?: A Bold POV

by | Apr 18, 2024 | , , , ,

In the past decade, we have seen the rise of influencer marketing across many industries but we might be about to witness the fall too. We first saw the concept of influencer marketing in the mid-2000s when social media platforms like Facebook, Instagram, and YouTube started to become more popular. As social media grew more popular, the path to becoming a content creator became easier. It became even easier with the introduction of TikTok and the rise of micro-influencers. This brings us to: If everyone is an influencer, is anyone an influencer?

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4 Things Marketers Can Learn From The Barbie Movie

4 Things Marketers Can Learn From The Barbie Movie

by | Sep 14, 2023 | , , , ,

Needless to say, the Barbie movie brought in big cash not just for Mattel but also for other businesses who decided to ride their very pink and sparkly wave. There are many takeaways from the Barbie movie but these are some of the things marketers and business owners can learn from it. Barbie has been around for more than 60 years which means it has been around for many generations making the movie Iconic for many.

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Why You Should Plan Your Holiday Campaigns Early

Why You Should Plan Your Holiday Campaigns Early

by | Jun 22, 2023 | , , ,

Although summer just started, we all know the holidays are around the corner so we need to start planning. The holiday season is full of opportunities for businesses. To make the most of this festive period, it’s essential to plan your holiday campaigns well in advance. In this blog post, we’ll explore the numerous benefits of starting your holiday campaigns early and how they can give you a competitive edge.

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Princess’ Week In The Life As An Intern At TKS

Princess’ Week In The Life As An Intern At TKS

by | Feb 28, 2023 | , , , ,

Hi, my name is Princess Yarbrough. I am 18 years old and I’m going to Georgia State University to major in Criminal Justice Law. What my day consisted of at The Kool Source was walking in, getting my temperature checked every morning, greeting everyone, working on some assignments they gave me, and going to lunch then back to work. 

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Are You Setting SMART Goals For Your Social Media?

Are You Setting SMART Goals For Your Social Media?

by | Dec 19, 2022 | , , ,

Social Media goals are so important to help you move your business forward. The best way to do this is by setting SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound). By establishing SMART goals, you can improve your chances of succeeding by being able to express your thoughts clearly, concentrate your efforts, and make efficient use of your time and resources.

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3 Reasons Why You Should Outsource Your Social Media

3 Reasons Why You Should Outsource Your Social Media

by | Apr 7, 2022 | , , ,

While it can be scary to outsource such a personal part of your business, it can be super helpful for the growth of your business. Often people see social media as an afterthought but it should really be part of your marketing strategy. In short, if you outsource your social media, you will be able to focus on the things you cannot outsource, you will have an expert as part of your team, and you will gain access to a whole team of experts that only want to see your business succeed.

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5 Tips for Taking The Best Pictures and Videos With Your Phone (Pt. 2)

5 Tips for Taking The Best Pictures and Videos With Your Phone (Pt. 2)

by | Feb 13, 2022 | , , , ,

Are you a small business owner who relies on your phone to take pictures? This is part two of a guide to help you take the best pictures with your phone. In part one we covered devices, background, light, frame, and orientation. 

Phone cameras get better and better every year, which means it is becoming more accessible for small business owners to take their own pictures. 

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