The enormous value of affirmations lies in their ultimate outcome. Affirmations join goals and sentiments together to inspire action. When that action is positive and transformative, it seems as though the person completing the action is responsible for completing the action. In truth, it was the seemingly disconnected strings of affirmations and positive reinforcement of those goals and sentiments that drove the doer to completion.
Kema Hodge
SWOT Analysis – How to Position Your Business for Growth
At each new stage in life or business, we have to learn what is required of that new level in order to succeed. We have to commit ourselves to growth or we will commit ourselves to failure.
How Failing My Clients in 2021 Made Me a Better Marketer
After the 2020 Pandemic, we had to shift course as a company. Previously, we focused our digital marketing efforts on servicing a niche industry - property management. (For those of you who may not know what that is, think of an apartment complex. Now, think of the...
How to Write Captions like @Essence
If you follow @Essence on Instagram then you already know how deeply resonating and compelling their captions are for their audience. If you do not follow them, then I recommend that you start today - if for nothing else than for great content inspiration. The reason...
Social Media Questions to Help You Communicate Your Brand
Social Media is a tool with incredible power. With that comes an incredible amount of pressure to be successful on various platforms. At the Kool Source, our mantra is Get Visible, Get Found, Get Paid. When you simplify marketing, you arrive at this very simple...
Three Days of Filming with TKS (+ BTS Photos!)
This week, I had the pleasure of assisting members of my team with a big shoot for a client. We gathered at Studio House Atlanta to capture three days of content, totaling over 30 hours of footage between all of the cameras...
Cater to Customers with Multiples Streams of Services
Forget Multiple Streams of Income. Cater to Your Customers with Multiples Streams of Services “The Best way to begin is by beginning.” William Murray For a new entrepreneur, business can seem intimidating and overwhelming. With so many moving pieces, it’s hard not to...
Get Visible.
There’s an art to being seen. It goes well beyond putting yourself out there, it also comes down to strategy. The strategy is part relevance, part content, part-time of day. And, of course, as they say, part location, location, location! Relevance Oxford dictionary...
3 Tips to Develop Your Brand as a Story
Who doesn’t love a good story? Whether it’s how Steve Jobs or Jeff Bezos got their start or it’s what’s happening with cryptocurrencies like Bitcoin or Dogecoin in the news, it’s easy to get hooked on a good story. Not only do we want to know more, but we remember...
What Every Growing Business Needs
What do you think is the most important component in growing your business? Many say that it is the product and the value it brings. Some would affirm that the most important component in growing a business is the systems and structures. While these things are...