The book summarized was “The Happiness Advantage” by Shawn Achor. The summary was written by Sam Davies, who has a ton of other incredible book summaries here on his website. If you don’t have time to read the book, his summary is very comprehensive. On the other hand, if you’re short on time, my summary of the top 3 principles that I am applying to my life is a great place to start!
Kema Hodge
3 Marketing Must-Haves to get you Visible, Found, and Paid!
If you are an entrepreneur or business owner, then you must ensure that you are not only building your business but effectively marketing it as well. Here are the top three things every entrepreneur and business should know about marketing:
10 Tips For Holiday Marketing
Your holiday marketing campaign includes any Black Friday promotion and any December-based promotions (think: Christmas, end-of-year holidays, New Year’s, etc). This is because consumers are in gift-giving mode during November, December, and January, and spending habits increase significantly during this time period. As a business owner, this is an auspicious time to drive more sales and close the year on a high note.
Threads: A Real Life Review
Threads is an example of what it looks like to have a similar product with a different brand experience, one driven by the intention of the developers and fueled by the behavior of its primary audience.
What Businesses Need to Know About the Newest, Emerging Generation: Generation Alpha
Generation Alpha is the newest generation to emerge. These are the children born between 2010 and 2025. With an estimated population of 2 billion, GenA is slated to be the largest generation in the world. As we prepare for this generation to come of age, here are a few things to keep in mind about GenA and how we as businesses can create experiences that resonate with them.
5 Tips to Avoid Burnout
As we return to pre-pandemic normalcy, it’s important to address the issue that we are not the same, though our working conditions may be. While we were at home, we battled new bouts of anxiety, depression, and loneliness. Many of us experienced a new form of stress that came from social isolation. Pre-pandemic normalcy seems like it would be an easy cure for some of these new disorders and issues. However, the great resignation movement is proof that pre-pandemic normalcy isn’t going to work for everyone.
How to Make a Vision Board for your Social Media Goals
As entrepreneurs competing in a digital landscape, we each know how essential content is in helping us generate greater awareness of our brand, products, and/or services.
As a result, we consistently set goals for social media, and then develop a content strategy to meet those goals.
In this blog post, I offer a novel idea for strengthening the focus of your social media goals by creating a digital vision board.
Superhero Branding Tips
In branding, the goal is to create something memorable and valuable that resonates deeply with people to create a community of fans that love what the brand represents. No one is more memorable and has a stronger base of fans than Superheroes.
5 Journaling Prompts to Ignite Your Creativity
As entrepreneurs and business owners, we often have to solve problems creatively. Whether it’s how to gain more followers on social media or how to improve our email open rates, our audience appreciates creative approaches to common or complex things.
Content Ideas for Creators – July 2022 Edition
As a Content Creator, you are constantly seeking out ideas and inspiration for your next post. I know how tough that can be, so in this post, I’m going to share a few ideas for planning out your July content.