Are you sleeping on Clubhouse? In other words, are you missing out on the golden opportunity that is the new, emerging social media app? I hope not. In less than a year, Clubhouse - an exclusive invite-only app, has attracted 2 million active users per week. This slow...
Kema Hodge
Images Matter – How to Select The Right Imagery for Campaigns and Content
Images Matter. Representation Matters. Positive Representation Matters. An image speaks volumes. As we engage more online, we are constantly using imagery to represent ourselves, our brand messaging, our products, and our affiliations. An image makes a statement...
How to Plan Your Pivot in 2021
The traditional way of doing business will not serve you or suffice in 2021. Someone needed to read that. If 2020 hasn’t forced you to pivot yet, then 2021 certainly will. Slated for another round of uncertainty, the Coronavirus pandemic could cause businesses...
3 NEW Features that will Change Your Mind About Zoom
At the turn of spring 2020, when COVID-19 forced us all indoors, there was one outlet we all seemed to turn to - Zoom. Whether it was for a class, to reconnect with friends, or to host work-from-home meetings, Zoom was our go-to solution. However, by summer 2020, our...
3 KOOL Ways to Use Instagram Insights
Instagram Insights offer marketers a powerful tool to improve and amplify their marketing efforts. The BIG question is - how can we use Instagram Insights to generate new campaign ideas, increase engagement, and know when to pivot and revise the strategy to improve...
How to Create an Experiential Media Plan for your Integrated Marketing Efforts
The customer journey is one of building ever-increasing levels of trust. As customers, we only repeat purchases for businesses we trust, so trust is paramount in the success of a business. How do you develop trust? You expose customers to your brand in various ways,...
How to Choose the Right Influencer to Market Your Business
Marketing evolves so quickly that 2-3 years ago feels like the stone age, especially when we consider all that has changed in our world since COVID-19. What is standard now, was almost unheard of a couple of years ago, even a couple of months ago! Think about it: Full...