Optimize Your Google My Business

by Hunter McDaniel | Apr 14, 2022 | Business Insight, Digital Marketing, SEO / PPC / SEM

Google My Business is a powerful tool used to control and take ownership of a company’s Google Business Profile. A business’s Google Business Profile is the listing that appears for your business in two places. The first is in the search engine results page (SERP) on Google, on the righthand side. The second is in Google maps. Users can interact with the profile to submit their own photos and reviews of the business. These photos and reviews will be shown in the Google Business Listing.

3 Reasons Why You Should Outsource Your Social Media

by Lenny Jimenez | Apr 7, 2022 | Digital Marketing, social media, Social Media Trends, Strategic Planning

While it can be scary to outsource such a personal part of your business, it can be super helpful for the growth of your business. Often people see social media as an afterthought but it should really be part of your marketing strategy. In short, if you outsource your social media, you will be able to focus on the things you cannot outsource, you will have an expert as part of your team, and you will gain access to a whole team of experts that only want to see your business succeed.

Why Are Youtube Ads Important?

by Braylon Kennedy | Mar 24, 2022 | Advertising, Creative Marketing, Digital Marketing, Strategic Planning

When running youtube ads, the advertiser has six different options of ad formats that they can choose from. Their six different options are skippable video ads, non-skippable video ads, overlay ads, bumper ads, sponsored ads, and display ads.

The #1 Key To Success On Social Media: ENGAGEMENT

by Jarrod Nieves | Mar 17, 2022 | Digital Marketing, Social Media Trends

Failing to engage with your social media audience is one of the biggest mistakes I see businesses make on a regular basis. Engaging with your audience on social media is essential to seeing results in your digital marketing campaigns. Let’s get into the best ways to stay engaged with your audience and begin to see results from your social media marketing.

2 Things Social Media Managers Can Learn from Jay Z

by OJ Montgomery | Mar 10, 2022 | Business Insight, Coaching & Training, Creative Marketing, Digital Marketing, Social Media Trends, Uncategorized

In terms of growing a scaling business and talent, there are many great business minds that we can look to for inspiration and guidance, from CEO and Founders to key stakeholders to Board members. Many of these people have been there to grow the companies that control most of their respective markets since the very beginning.

SWOT Analysis – How to Position Your Business for Growth

by Kema Hodge | Mar 3, 2022 | Business Insight, Coaching & Training, Creative Marketing, Strategic Planning

At each new stage in life or business, we have to learn what is required of that new level in order to succeed. We have to commit ourselves to growth or we will commit ourselves to failure.

Social Media as a Pandemic Marketing Tool

by Arnitra Jackson | Feb 17, 2022 | Creative Marketing, Digital Marketing, Social Media Trends, Strategic Planning

The onset of Covid forced many companies to rethink their strategies and take a deeper look into exactly how they go to market. Consumers all over the globe were forced to shop online for everything from day-to-day grocery needs and household goods to office furniture and home improvement supplies.

5 Tips for Taking The Best Pictures and Videos With Your Phone (Pt. 2)

by Lenny Jimenez | Feb 13, 2022 | Business Insight, Creative Marketing, Design, Digital Marketing, social media

Are you a small business owner who relies on your phone to take pictures? This is part two of a guide to help you take the best pictures with your phone. In part one we covered devices, background, light, frame, and orientation.

Phone cameras get better and better every year, which means it is becoming more accessible for small business owners to take their own pictures.

How to Choose a Color Palette for Your Brand

by Hunter McDaniel | Feb 10, 2022 | Branding Guidelines, Strategic Planning

Choosing a color scheme for your brand is an exciting step in the brand development process, but with so many options to choose from, it can be overwhelming. There are so many colors, shades, and combinations it can be daunting to figure out where to even begin.

Live Streaming in 2022

by Lenny Jimenez | Feb 4, 2022 | Digital Marketing, Social Media Trends, Strategic Planning

As you probably know, almost every social media platform has a live streaming feature and by now, you have probably stayed to watch one or two. Video has been increasingly becoming more popular in the last few years, catapulted by our youngest platform, TikTok.

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