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Many journalists are familiar with the 5 W’s “Who? What? Where? When? Why?”, but these can also hold significant weight in creating content for digital marketing. Using the 5 W's method can help you understand your content at a deeper level, and reach your audience...
Drake’s highly anticipated album, Certified Lover Boy, has been out for just about three weeks now and, regardless of how good you think it is, one thing that is certain is that you’ve heard or seen something about it. While the long-term opinions of the music vary...
Tik Tok is becoming the premier social media platform for influencers and viewers alike. With over one billion users and over 200 million downloads in the United States alone, it is a platform that every business should be using. Especially because video has become...
LinkedIn has over 774+ million members and over 30 million companies and they have been labeled the world’s largest professional network, but it’s more than that. Over the years I’ve seen LinkedIn evolve from a tool created almost exclusively for B2B businesses, to a...
This week, I had the pleasure of assisting members of my team with a big shoot for a client. We gathered at Studio House Atlanta to capture three days of content, totaling over 30 hours of footage between all of the cameras...
The year 2020 was a year of disruption and transition for small businesses. In the midst of 2021, business professionals are gearing up for continued evolution in this industry. To help you prepare, we talked with five small business experts about what to expect in...
Using social media to boost your business is absolutely essential in this day and age. Most people think immediately of Facebook and Instagram when social media is mentioned. However, there’s a third major platform that should be considered, even for small and...
In most books about building a successful business or being a profitable entrepreneur, you can almost guarantee that there’s a section on networking. Networking in these instances is sure to stress either going to as many “high-quality” events and working the room or...
Out with the old, in with the new. Hashtags aren’t dead, but they’re dying. Hashtags aren’t as great as you think and if anyone has told you anything different, they are just selling you a dollar and a dream. This is your sign to stop doing hashtag research. Stop...
Forget Multiple Streams of Income. Cater to Your Customers with Multiples Streams of Services “The Best way to begin is by beginning.” William Murray For a new entrepreneur, business can seem intimidating and overwhelming. With so many moving pieces, it’s hard not to...