The main aim of developing a brand story is to wholeheartedly connect with your target audience. The brand story seeks to outline the initiative of your brand.
How to Write a Great Brand Story that Connects
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Princess’ Week In The Life As An Intern At TKS
Hi, my name is Princess Yarbrough. I am 18 years old and I’m going to Georgia State University to major in Criminal Justice Law. What my day consisted of at The Kool Source was walking in, getting my temperature checked every morning, greeting everyone, working on some assignments they gave me, and going to lunch then back to work.
Best of 2023 Super Bowl Ads
Throughout the history of the Super Bowl, advertisements have become popular with viewers. The once bothersome interruptions that would get in the way of the big game would eventually change the way professional sports aired.
Maximize Your Marketing Budget Through Seasonal Marketing Campaigns
Nobody likes to waste money, especially marketing dollars. Increasing ROI, optimizing campaigns, and showing results to higher-ups will forever be top of mind for marketers. In this blog, we will dissect how to strategically spread your marketing dollars out based on your business’s most profitable times of the year.
How to Make a Vision Board for your Social Media Goals
As entrepreneurs competing in a digital landscape, we each know how essential content is in helping us generate greater awareness of our brand, products, and/or services.
As a result, we consistently set goals for social media, and then develop a content strategy to meet those goals.
In this blog post, I offer a novel idea for strengthening the focus of your social media goals by creating a digital vision board.
How to Communicate Effectively with Your Marketing Agency
How do you communicate your instructions to your marketing agency? Will they understand what you are trying to achieve? Or better yet, will they help grow your business? Well, it all boils down to effective communication.
Does My Business Need an App?
In a world with smartphones readily available to most people at all hours of the day, the amount of applications to help users better connect and interact with businesses has grown drastically. However, not every business needs an app. Currently, there are so many apps available to smartphone users, it can be overwhelming to determine which apps are necessary and helpful, and therefore people are suffering from something called “app fatigue.” In addition to the oversaturation of the app market, building an app usually requires more time and financial resources than a website, so it is important to determine whether or not your business would benefit from an app before actually building one. For some businesses, a well-functioning mobile website may actually work out better than an application for user experience.
Are You Setting SMART Goals For Your Social Media?
Social Media goals are so important to help you move your business forward. The best way to do this is by setting SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound). By establishing SMART goals, you can improve your chances of succeeding by being able to express your thoughts clearly, concentrate your efforts, and make efficient use of your time and resources.
Should Your Business Market On Twitch?
Twitch is one of the social platforms that took the storm during the pandemic of 2020 as huge influencers could give a live show to millions of people at once. More formally, “Twitch is an American video live streaming service that focuses on video game live...
What You Need to Know for Black Friday
What Is Black Friday? The day after the American Thanksgiving holiday is referred known as "Black Friday," and for many workers, that day has historically been a holiday as well. The holiday shopping season officially starts on this day, which is often filled with...