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Signs It’s Time for a Website Redesign: How to Know When You Need a New Website

Signs It’s Time for a Website Redesign: How to Know When You Need a New Website

by | Nov 21, 2023 | , , , , ,

In the ever-evolving landscape of the digital world, your website is the heartbeat of your online presence. It’s the virtual face of your business, making the right impression on potential customers. As a leading digital marketing agency, we understand the importance of a well-designed and up-to-date website. In this blog, we’ll explore key signs that indicate when it’s time for your business to embrace a new website, ensuring you stay ahead in the digital game.

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10 Tips For Holiday Marketing

10 Tips For Holiday Marketing

by | Oct 12, 2023 | , , , ,

Your holiday marketing campaign includes any Black Friday promotion and any December-based promotions (think: Christmas, end-of-year holidays, New Year’s, etc). This is because consumers are in gift-giving mode during November, December, and January, and spending habits increase significantly during this time period. As a business owner, this is an auspicious time to drive more sales and close the year on a high note.

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Debranding: A More Simplistic Approach

Debranding: A More Simplistic Approach

by | Oct 11, 2023 | , , , , ,

In a world that often seems obsessed with branding, where companies pour millions into building and promoting their image, a curious phenomenon has emerged. Debranding, the strategic process of simplifying and stripping away branding elements, has gained traction among businesses aiming for a more genuine and authentic connection with their audience.

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Is Print Advertising Still Relevant?

Is Print Advertising Still Relevant?

by | Oct 3, 2023 | , , ,

Before the rise of the internet, print advertising was king. The first versions of adverts ran in the late 1400s in England usually through fliers or handbills. As technology progressed through the 1700s, adverts began running in newspapers. During this time, Benjamin Franklin began publishing his ‘General Magazine’ which encouraged businesses to advertise products and services in his publication.

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What’s Your Type: How to Determine the Best Typeface for Your Brand

What’s Your Type: How to Determine the Best Typeface for Your Brand

by | Sep 22, 2023 | , , , ,

Slim, Bold, Thick, Short, Tall, Curvy, Professional, Old, Traditional, Witty, no matter what your preferences might be, there’s a typeface for anyone on a quest to build a brand. Typefaces to some may appear to be just letters however they are more than just that. They form a huge part of the visual language of a brand and create an impression within your audience of what a brand looks and feels like. Due to this, one needs to spend an ample amount of time to ensure that they select the right typeface as a perfect match for their brand.

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4 Things Marketers Can Learn From The Barbie Movie

4 Things Marketers Can Learn From The Barbie Movie

by | Sep 14, 2023 | , , , ,

Needless to say, the Barbie movie brought in big cash not just for Mattel but also for other businesses who decided to ride their very pink and sparkly wave. There are many takeaways from the Barbie movie but these are some of the things marketers and business owners can learn from it. Barbie has been around for more than 60 years which means it has been around for many generations making the movie Iconic for many.

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5 Copywriting Formulas That Will Skyrocket Your Ad Results

5 Copywriting Formulas That Will Skyrocket Your Ad Results

by | Sep 7, 2023 |

In the world of advertising, the right words can make all the difference. By utilizing these five copywriting formulas – PAS, AIDA, 4U, FOMO, and Storytelling – you’ll be equipped to create ad copy that not only captivates but converts. Remember, the key is to understand your audience, evoke their emotions, and present your product or service as the ultimate solution they’ve been seeking. Harness the power of these formulas, and watch as your ad results soar to new heights.

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