Walmart’s New Branding: How Its Fresh Look Is Impacting Customers
Walmart has always been a household name in retail, known for its low prices, wide selection, and convenience. However, as consumer expectations shift and digital engagement grows, Walmart has decided to refresh its brand identity. The company recently introduced a...
This Landing Page Formula Is Your Secret Weapon
Let's be real, your website isn't just a digital brochure. It's your storefront, your 24/7 salesperson, and sometimes, it's just plain confusing. That's where killer landing pages come in. Think of them as laser-focused tools designed to do one thing, and do it well:...
Landing Page Must-Haves
A good advertising strategy is important for a campaign, but no matter how good of a strategy you have, it may not matter if the ads lead to a sub-par landing page. Landing pages are designed to accompany an advertising campaign. These pages are usually curated to...
Plan Better – This is the Pro-Tip Every Entrepreneur Needs
If you’re reading this article, then you already know that marketing impacts sales. What you may or may not know is how cultivating the right marketing messages at the right time can significantly contribute to your success in capturing sales from ready customers.
I’ve got news for you. Marketing is a scam – well, it is if you are putting out things that have no basis or foundation. Unless people deeply understand who you are, and that you are in fact who you say you are, then your marketing is a scam.
The way to counter this is by planning better, longer, more cohesive, strategic campaigns that show who you are, who / what the brand or product is, and what to do with the product.
Preparing For a Successful Season: Start On Your Summer Campaigns Now
The Importance of Early Planning for Summer Campaigns To ensure a successful summer marketing campaign, businesses should start planning early to capitalize on trends and maximize their impact. Just as summer bodies are built in the winter, successful summer campaigns...
Design Trends to Watch in 2025
The world of graphic design continues to evolve at an unprecedented pace. Technology, cultural shifts, and changing consumer preferences are driving innovation in how designers approach their craft. From bold aesthetics to functional solutions, this year promises exciting trends that push boundaries and redefine creativity.
How to Survive and Thrive in a Hostile Work Environment with Low Team Morale
A hostile work environment is a challenging and often toxic situation that can severely impact your productivity, mental health, and overall well-being. If you’re part of a team where morale is low and negativity seems to reign, it can feel like you’re constantly fighting an uphill battle. However, it’s important to recognize that you don’t have to endure this atmosphere alone. By implementing the right strategies, you can manage your experience, boost your resilience, and even contribute to shifting the culture around you.
5 Winter Photoshoot Locations In and Around Atlanta
Located in the historic Druid Hills neighborhood, this location is a serene and picturesque setting characterized by its lush, wooded landscapes. The campus is littered with towering pines, maples, oaks, and magnolias that contribute to a tranquil atmosphere. These trees, along with other foliage, provide a natural canopy that adds to the beauty of the university. This unique combination of architectural elegance and natural elements makes Emory’s Atlanta campus a perfect place for a photo shoot, especially during November and December.
The Future of SEO: What’s Coming in 2025 and Beyond
If you’re reading this, chances are you already know how important SEO (Search Engine Optimization) is for your business.
But here’s the thing: SEO is not just about keywords and backlinks anymore. It’s evolving at lightning speed, and keeping up with the trends can feel like running on a treadmill that just keeps getting faster and faster.
At The Kool Source in Atlanta, we’ve been helping businesses dominate the digital world for years. As we look ahead to 2025 and beyond, we’re here to help you stay ahead of the curve with SEO. Let’s explore the future of SEO and how technology will continue to shape digital marketing.
Three Tactics for Driving Traffic to Small Business or e-Commerce Websites
Whether you’re a solopreneur or a growing small business, you need more than a surface-level strategy. You need your strategy to be equipped with actionable, measurable, and effective tactics.
This blog presents strategic recipes for three (3) revenue-generating categories of marketing tactics. Within each category, you will learn a strategic approach, why it works, and real-world applications for inspiration in your own business.