Is the Path to Success Quicker as a Designer in a Marketing Agency or as a Freelancer?
As someone who’s spent years navigating both the fast-paced world of marketing agencies and the dynamic freedom of freelancing, I can confidently say there’s no one-size-fits-all answer when it comes to success. As designers, we’re driven by the work we do, the people...
Social Media Marketing? But Make It Unhinged.
We live in a scroll-happy world where most content looks and sounds exactly the same and brands are trying way too hard to be relatable. And then out of nowhere, Duolingo’s owl starts Indonesian boat racing because you did your Spanish streak. Or Wendy’s is being...
Understanding the Online Marketing Funnel
When a user follows an advertisement to your company’s website and ultimately makes a purchase, they are moving through your business’s marketing funnel. The marketing funnel is a step-by-step process a user takes from becoming aware of your brand through to making a...
Summary: SEJ’s The State of Marketing in AI in 2025
At The Kool Source in Atlanta, we've been deep in the trenches making sense of all the buzz around AI in marketing. It feels like every other week there's a new tool, a new trend, a new "must-do" in the AI space. So, when Search Engine Journal dropped their first-ever...
Redesigning Our Influence: The Future of Design Lies in Common Ground
Design is no longer just about creating beautiful visuals or functional products. The meaning of design has shifted—and so must we. In today’s evolving landscape, designers are no longer merely artists or problem-solvers. They are agents of change, advocates of value,...
The Future of Graphic Design in a Digital World
The world is becoming increasingly digital, and with it, the role of graphic design is undergoing a profound transformation. Once rooted in print media and static visuals, graphic design today sits at the center of a fast-evolving ecosystem that includes everything...
5 Tips for Effective Email Marketing
Implementing email marketing can be an effective tool for your Atlanta small business to increase awareness and drive conversions. By implementing research-based strategies, email marketing can be a valuable tool in your marketing mix. Email marketing is effective in...
The Harsh Reality of Job Hunting in Marketing
You’re scrolling LinkedIn and there it is again—yet another post from a smart and talented peer announcing their layoff. Or how about the recent college grad pleading for someone to hire them for an entry-level role. I’ve seen it. You’ve seen it. We’ve all seen it....
How We Turn Client Insight Into Powerful Marketing in Atlanta
As an Atlanta marketing agency, we enter a new partnership armed with data, industry best practices, and a clear understanding of what typically drives results. We’ve honed our skills in SEO, content creation, PPC campaigns, and analytics, providing the strategic and...
What to Do When You’re a Creative Director Feeling Uninspired
The job of a Creative Director involves coming up with new ideas all the time, guiding a group of designers, and turning out groundbreaking work that fits with what a brand wants. But what do you do when you run out of steam? Even the most experienced creative bosses...