Life of a paid media strategist
Working as a Paid Search Specialist at The Kool Source is an experience that is both exhilarating and enriching. Every day is a new adventure, filled with challenges and opportunities that keep me on my toes and constantly learning.
Using Psychology to Drive Action in Advertising
There are no studies to prove it, but psychology has likely been used in every form of marketing since the beginning of time. Even if they don’t explicitly know it, people who have something to sell almost always appeal to psychology to convince someone to part with their money.
3 Marketing Must-Haves to get you Visible, Found, and Paid!
If you are an entrepreneur or business owner, then you must ensure that you are not only building your business but effectively marketing it as well. Here are the top three things every entrepreneur and business should know about marketing:
What social media platforms are best for my business?
Are you looking for a way to expand your business through social media? We are in an era that is social media heavy, choosing the right platforms can be a game-changer for your business. Today, we’ll go over social media strategies. We’ll discuss topics from establishing a target audience to understanding the unique strengths of each platform. Here are 4 easy steps to ensure that you find the best social media platform for your business.
How the Environment We Create Is a Reflection of Our State of Mind
The environment we surround ourselves in often mirrors our emotional and psycho-spiritual state—the overall condition of our mind. When we’re distracted, things tend to go missing. Disorganization is reflected in accumulating piles. Feeling disconnected leads to unanswered emails and neglected voicemails.
Festive Graphic Design Ideas for Your Business
The holiday season provides a golden opportunity to introduce warmth and festivity into your business marketing strategy. One impactful way to achieve this is through the creative use оf graphic design.
Boost Your Business: Choosing the Right Social Media Platforms for Success
In today's digital age, having a strong online presence is crucial for the success of any small business. Social media platforms play a pivotal role in reaching a broader audience, engaging with customers, and promoting your brand in other words; GEtting Visible,...
Signs It’s Time for a Website Redesign: How to Know When You Need a New Website
In the ever-evolving landscape of the digital world, your website is the heartbeat of your online presence. It’s the virtual face of your business, making the right impression on potential customers. As a leading digital marketing agency, we understand the importance of a well-designed and up-to-date website. In this blog, we’ll explore key signs that indicate when it’s time for your business to embrace a new website, ensuring you stay ahead in the digital game.
Who Doesn’t Want To Be Judgemental Sometimes?
You’ve written your killer ads and included distinct messages in them for testing purposes. Now it’s time to evaluate that performance using the data you’ve collected. It’s time to judge which messages are the strongest and which are the weakest.
WebAssembly: The Game-Changer in Modern Web Browsing
The online world is always evolving, and one of the latest advancements making waves is called WebAssembly, or WASM for short. Think of WebAssembly as a turbocharger for websites, making them faster and more powerful than we ever thought possible.