The responsibilities of an athlete are constantly changing. Between NIL deals, proving your value to coaches, and standing out from the competition, being a young or amateur athlete in today’s age requires you to market yourself in order to reach the next level. One of the most effective tools for getting your name out there is social media. In this blog, let’s look at a few of the Dos and Don’ts of social media when marketing yourself as an athlete.
As entrepreneurs and business owners, we often have to solve problems creatively. Whether it’s how to gain more followers on social media or how to improve our email open rates, our audience appreciates creative approaches to common or complex things.
You hear a lot about marketing for large businesses and corporations, but what about small businesses? They’re out there, trying to compete with the big guys without access to the same resources or budgets. This doesn’t mean that you can’t market yourself effectively—it just means that you have to get creative.
Strong, cohesive, professional branding, a clear goal or objective, a call to action..
The rise of technology has led to many changes and discoveries within the design world. One of the most noticeable changes would be the shift from traditional design methods to digital ones.
You no longer have to worry about purchasing the latest DSLR camera available. You can just use your phone to create content for your business. That being said, it can still take practice to take the best photos and videos with your phone. Here are some tips to help you take the best pictures and videos with your phone:
Since the release of Horizon Worlds in December of 2021, there has been a number of major brands expanding their digital footprint into the metaverse. These brands were quick to jump on the train and start strategizing a new and different type of marketing strategy.
The way a brand interacts with its audience through messages and customer interactions is known as its “tone of voice.” The brand’s identity and set of values are expressed through the tone of voice. A brand should have a distinct, identifiable, and unique tone of voice. Being as distinctive and recognized as you can is even more crucial in a world where every industry is saturated.
Working with a marketing agency can be a great step in taking your business to the next level. For this article, let’s say you have already found the perfect agency for your business. To get the most out of your new partnership, it is important to give your agency all the tools they will need to give you the best marketing solutions possible. Let’s discuss the best and worst practices when it comes to working with a marketing agency.
One of the main questions that pretty much every business owner or decision-maker has when they first start running ads for their business’ products/services is “What analytics should I really be paying attention to?”. Digital marketing is constantly evolving and there are plenty of stats and analytics being thrown at you, so some confusion is to be expected. You have performance stats (such as Impressions, Clicks, CTR, Avg. CPC, etc.), conversion stats (such as Conv. rate, Conv. Value, Cost/Conv, etc.), competitive metrics (such as Search Impression Share, Search Lost IS [rank], Search Lost IS [budget]), and much more.