Trend or Trap? Knowing When to Embrace or Ignore Creative Fads
In the always changing world of design and branding, trends can be both a creative spark and a slippery slope. On one hand, they offer fresh energy, cultural relevance, and market appeal. On the other hand, they risk overshadowing your brand’s core identity if misused...
Rank Higher: How To Optimize Blog Posts for SEO
Ever wondered how to optimize blog posts for SEO and how some websites magically appear at the top of Google search results? That's often the magic of Search Engine Optimization, or SEO. Don't let the fancy name intimidate you! Think of SEO as making your website and...
Keep Your Kool: 10 Time Management Tips
1. Complete High Priority Tasks First It is important to make sure tasks with the soonest due dates and deadlines are placed at the top of your priority list. If a task is due next week, you should always start on that task before beginning one that isn't due until...
Why Branding Matters: A Designer’s Perspective
In a world overflowing with content, products, and noise, branding is what makes people remember you. It’s not just a logo or a catchy slogan—it’s the soul of a business, the feeling it evokes, and the impression it leaves long after a customer walks away. As graphic...
Gen Z Is Winning At Social Media Marketing, And You Can Too!
As the first generation to grow up fully immersed in technology, Gen Z is often recognized as the first true digital natives. From an early age, many of us had personal laptops for school, our first phones were iPhones, and iPads were practically an extension of our...
Why Marketing is Pure March Madness
The air crackles with anticipation. Underdog stories unfold in real time. Nail-biting finishes leave you breathless. No, we're not just talking about the NCAA Basketball Tournament – we're also describing the exhilarating, unpredictable world of marketing. For those...
How to Stay Inspired as a Graphic Designer
Graphic design is an ever-evolving field that demands constant creativity and innovation. However, even the most talented designers experience creative blocks and burnout. Finding ways to stay inspired is crucial for maintaining your passion and producing fresh,...
Walmart’s New Branding: How Its Fresh Look Is Impacting Customers
Walmart has always been a household name in retail, known for its low prices, wide selection, and convenience. However, as consumer expectations shift and digital engagement grows, Walmart has decided to refresh its brand identity. The company recently introduced a...
This Landing Page Formula Is Your Secret Weapon
Let's be real, your website isn't just a digital brochure. It's your storefront, your 24/7 salesperson, and sometimes, it's just plain confusing. That's where killer landing pages come in. Think of them as laser-focused tools designed to do one thing, and do it well:...
Landing Page Must-Haves
A good advertising strategy is important for a campaign, but no matter how good of a strategy you have, it may not matter if the ads lead to a sub-par landing page. Landing pages are designed to accompany an advertising campaign. These pages are usually curated to...