Nobody likes to waste money, especially marketing dollars. Increasing ROI, optimizing campaigns, and showing results to higher-ups will forever be top of mind for marketers. In this blog, we will dissect how to strategically spread your marketing dollars out based on your business’s most profitable times of the year.
As entrepreneurs competing in a digital landscape, we each know how essential content is in helping us generate greater awareness of our brand, products, and/or services.
As a result, we consistently set goals for social media, and then develop a content strategy to meet those goals.
In this blog post, I offer a novel idea for strengthening the focus of your social media goals by creating a digital vision board.
How do you communicate your instructions to your marketing agency? Will they understand what you are trying to achieve? Or better yet, will they help grow your business? Well, it all boils down to effective communication.
In a world with smartphones readily available to most people at all hours of the day, the amount of applications to help users better connect and interact with businesses has grown drastically. However, not every business needs an app. Currently, there are so many apps available to smartphone users, it can be overwhelming to determine which apps are necessary and helpful, and therefore people are suffering from something called “app fatigue.” In addition to the oversaturation of the app market, building an app usually requires more time and financial resources than a website, so it is important to determine whether or not your business would benefit from an app before actually building one. For some businesses, a well-functioning mobile website may actually work out better than an application for user experience.
Social Media goals are so important to help you move your business forward. The best way to do this is by setting SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound). By establishing SMART goals, you can improve your chances of succeeding by being able to express your thoughts clearly, concentrate your efforts, and make efficient use of your time and resources.
Twitch is one of the social platforms that took the storm during the pandemic of 2020 as huge influencers could give a live show to millions of people at once. More formally, “Twitch is an American video live streaming service that focuses on video game live...
What Is Black Friday? The day after the American Thanksgiving holiday is referred known as "Black Friday," and for many workers, that day has historically been a holiday as well. The holiday shopping season officially starts on this day, which is often filled with...
In case you haven’t noticed, Instagram is beginning to transition to a heavily video-centric social media platform. With the increasing popularity of TikTok, social media platforms such as Youtube, Instagram, and Facebook are wanting to replicate the success of short-form videos on social media. Everyone is beginning to recognize the number of impressions and reach that Reels can bring when you hit the algorithm just right. In this blog, we are going to give you 4 simple tricks you can use to trick the algorithm into giving your Reels the most reach possible.
In branding, the goal is to create something memorable and valuable that resonates deeply with people to create a community of fans that love what the brand represents. No one is more memorable and has a stronger base of fans than Superheroes.
Straight off the bat, NFTs are cryptographic assets created on blockchain technology equipped with unique identification codes. That’s just a complicated way of saying NFTs are unique.
More importantly, one non-fungible token doesn’t have the same value as another. So you simply can’t exchange one NFT for another. That said, is it too late to profit from NFTs? Well, let’s find out!