Summary: SEJ’s The State of Marketing in AI in 2025
At The Kool Source in Atlanta, we've been deep in the trenches making sense of all the buzz around AI in marketing. It feels like every other week there's a new tool, a new trend, a new "must-do" in the AI space. So, when Search Engine Journal dropped their first-ever...
Redesigning Our Influence: The Future of Design Lies in Common Ground
Design is no longer just about creating beautiful visuals or functional products. The meaning of design has shifted—and so must we. In today’s evolving landscape, designers are no longer merely artists or problem-solvers. They are agents of change, advocates of value,...
The Future of Graphic Design in a Digital World
The world is becoming increasingly digital, and with it, the role of graphic design is undergoing a profound transformation. Once rooted in print media and static visuals, graphic design today sits at the center of a fast-evolving ecosystem that includes everything...
5 Tips for Effective Email Marketing
Implementing email marketing can be an effective tool for your Atlanta small business to increase awareness and drive conversions. By implementing research-based strategies, email marketing can be a valuable tool in your marketing mix. Email marketing is effective in...
The Harsh Reality of Job Hunting in Marketing
You’re scrolling LinkedIn and there it is again—yet another post from a smart and talented peer announcing their layoff. Or how about the recent college grad pleading for someone to hire them for an entry-level role. I’ve seen it. You’ve seen it. We’ve all seen it....
How We Turn Client Insight Into Powerful Marketing in Atlanta
As an Atlanta marketing agency, we enter a new partnership armed with data, industry best practices, and a clear understanding of what typically drives results. We’ve honed our skills in SEO, content creation, PPC campaigns, and analytics, providing the strategic and...
What to Do When You’re a Creative Director Feeling Uninspired
The job of a Creative Director involves coming up with new ideas all the time, guiding a group of designers, and turning out groundbreaking work that fits with what a brand wants. But what do you do when you run out of steam? Even the most experienced creative bosses...
How to Communicate Your Vision to a Graphic Designer Effectively
In the world of design, clarity is everything. Whether you're launching a new brand, designing a website, or creating a one-off marketing piece, the success of your project often hinges on how well you communicate your vision to your designer. While designers are...
6 Tips for a Successful Meeting Presentation
Giving a presentation can feel nerve-wracking, especially when you're trying to make a strong impression or convey important information clearly. However, with the right preparation and approach, you can ease your anxiety and deliver your message with confidence....
Crawling Back From the Depths of An Instagram Shadow Ban
Have you ever posted fire content that you knew should’ve blown up—but it didn’t? No likes, barely any views, no comments. You start spiraling: Was the post even that good? Is my content getting boring? Do people not like me anymore? Until finally, you land on one...