Is Your Business Idea an Opportunity Worth Pursuing?
Each year more & more individuals and businesses have great ideas that they feel could create value in the marketplace and in the world. This is great, but at some point, they each have to be able to step back and ask themselves if this idea just that, a great...
The Power of Pivoting: Halloween Strategies for 2020
Park your broom and sit for a spell. The Halloween movie marathons have started. Your favorite restaurants are offering pumpkin-themed meals and drinks. The candy commercials have taken over your television. The stores have become riddled with displays of ghastly...
3 NEW Features that will Change Your Mind About Zoom
At the turn of spring 2020, when COVID-19 forced us all indoors, there was one outlet we all seemed to turn to - Zoom. Whether it was for a class, to reconnect with friends, or to host work-from-home meetings, Zoom was our go-to solution. However, by summer 2020, our...
How Much Do Youtube Ads Cost?
Day after day, the online community is getting more attracted to video content. It's no brainer then why lots of brands and small businesses are investing in video content as an integral part of their digital marketing strategy. Several platforms provide a playing...
Will New Enhancements Drive Deeper Connections on LinkedIn?
After seventeen years in business as the premier social platform for professional networking, LinkedIn has released some of their best updates thus far enhancing the engagement of users while tightening up on its Professional Community Policies. Given that LinkedIn is...
Branding Color Guide Will Change the Way You Look at Colors
Branding Color Guide Will Change the Way You Look at Colors What comes to your mind when you hear the word ‘love’? Obviously, it will create more emotional sense than the word ‘table cloth.’ Yes, whether you like it or not, emotion drives most parts of our life, and...
YouTube, IGTV, TikTok, : Leveraging Video Content
In order to stay relevant during challenging times, your marketing team should use social media to provide the same user experience as they would in person. When it comes to marketing for property management companies, digital marketing can look slightly different....
A Quarter Early or A Dollar Short: 4 Business Tips For Black Friday
Summer’s coming to a close and everyone is preparing for hot cocoa, football games, hoodie/sweater weather, sitting around the fire, and literally everything food becoming available in pumpkin spice flavors. While this may all sound nice, as a business owner there is...
Google Ads Is Hiding Low Volume Search Terms
On September 1, Google announced that they are going to be hiding low volume search terms in their Google Ads Platforms. This change means that beginning in September, any search term without a significant amount of data will no longer show up in query reports. So,...
3 KOOL Ways to Use Instagram Insights
Instagram Insights offer marketers a powerful tool to improve and amplify their marketing efforts. The BIG question is - how can we use Instagram Insights to generate new campaign ideas, increase engagement, and know when to pivot and revise the strategy to improve...