Images Matter – How to Select The Right Imagery for Campaigns and Content
Images Matter. Representation Matters. Positive Representation Matters. An image speaks volumes. As we engage more online, we are constantly using imagery to represent ourselves, our brand messaging, our products, and our affiliations. An image makes a statement...
Six Great On Page SEO Tips
When looking for information, a specific service, or user reviews and ratings, search engines play a huge role in directing consumers and clients to appropriate businesses. 97% of consumers research a company via the internet. 78% of location-oriented searches will...
Happiness. Disgust. Anger. Joy. Why Are These Emotions So Powerful?
In a world of techs and lots of consumable alternatives, we, consumers, are daily flooded with tons of advertisements. But, do you ever wonder what percentage of your daily seen advertisements finally convince you to buy things? Yes, the rate is very low, and all...
Clubhouse: Enhancing Community and Connectivity During A Pandemic
As we embark on 2021, there is an ever-increasing need for connectivity, especially as society is still experiencing the limitations of social distancing. We are craving community more than ever before, and technology has always been a great innovative solution to...
Sacrificing Individuality in Business For The Sake of Competition
Whenever a business idea comes about one of the main questions that the people the idea came to ask is, “What will separate this business from those that already exist?”. The answer to this question not only helps them define the business’s unique selling point (USP)...
Double Tree and the Power of Talk Triggers : A Book Review and a Lesson to Marketers
Word of mouth marketing continues to be one of the most popular forms of marketing. Have you ever visited a restaurant because a friend told you about their great experience? Have you ever tried a product or service because someone close to you recommended it? I know...
How to Plan Your Pivot in 2021
The traditional way of doing business will not serve you or suffice in 2021. Someone needed to read that. If 2020 hasn’t forced you to pivot yet, then 2021 certainly will. Slated for another round of uncertainty, the Coronavirus pandemic could cause businesses...
Building Your Brand House. Brick by Brick!
In simple words, branding is a marketing practice that puts the images, symbols, and attributes of an organization in an easily identifiable and unique position. For example, when we think of Facebook, what pictures come first to our minds? With the word ‘f’ written...
Outreach Equals Relationships
When I say “Outreach Marketing,” what is the first thing to come to mind? Is it the image of endless goodie bags? Is it the stack of a thousand color flyers that almost broke your office printer? Or do you begin to count the time it will take you out of the office and...
Digital Marketing Basics For Small Business Owners
The use of digital marketing and advertising is currently on the rise worldwide, and business owners are currently spending tens of millions of dollars to promote their brands online. It’s not too late to catch up and jump on the digital marketing train. Listed below...