After the Covid-19, social distancing and online meeting and shopping, I believe the importance of having a strong online presence needs no introduction. But, when everyone is trying to build their online presence as attractively as possible, how can you make your company the most noticeable and stand out of the crowd? If you are a business owner and have a website or planning to set up one, this article is for you. Today, I’ll share the seven most important parts of a website that will make sure your website stands out of the crowd and grab the visitor’s attention instantly. Let’s get started.
1. Relevance and Context
Let’s put it simply, if people don’t find what they are looking for; they will leave no matter how beautiful and attractive your website is. So, designing the website with relevant information at the fingertips and matching it with your business context should be your top priority. Content writing with SEO helps produce the best results.
For example, using the color blue can be the right choice for a tech or financial business as it gives some electric and confident vibe but you should not have content about the cityscape or events taking place people should attend.
2. Content
Many say content is the king. But, for me, your business is the king, and content should serve the king. Thinking about content like this helps me understand the value of informative content that presents me as an expert in my online digital marketing world.
Make a content plan addressing your audience’s problems and show how your products and services can solve them. This will build your trust and credibility as an expert in the industry and boost your site traffic.
3. Images and Visuals
Images and visuals play a vital role in making the website look cool and structured. People love to see pictures, GIFS, infographics, and videos. Researchers confirmed that 37% of people are visual learners.
Try to put unique photos of your works, products, or teams. Just make sure that the photos and visuals are relevant to the context of the website. Check out one of my previous blog on How to Spice up Dull Content.
4. Functional Footers
Footers are a great way to share important links and byte size information. A functional footer makes the navigation process even more comfortable. Customize the footer after researching your customer’s needs. This is also a great place to add a call to action or subscribe option. Options are endless.
You can put social media links, important page links, and other tiny information in the footer menu.
5. Internal and external links
Relevant internal and external links can make the user experience of the visitors much better. Essential links to credible external sources can enrich your visitor’s knowledge base, your content’s credibility, and your acceptance.
Link other internal pages and blogs, too, as it will increase visitors’ site visiting time and increase the conversion potentials.
6. Interactions and Easy Navigation
People these days have a very short attention span. If they can’t navigate through the site quickly they will leave and won’t come back. So, ensuring easy navigation is very important for increasing interactions.
To facilitate easy navigation, design a well-thought-out menu bar with about us, pricing policy pages. Creating a ‘Contact’ page and live chat option will boost conversion as they will allow you to communicate with you, and you can offer them custom-tailored offers. We provide our clients with UX/UI designs in our Website Design services that will help prevent menu overload.
7. Site Speed
Last but not least. In the age of super-fast internet, people have become pretty impatient. No one wants to visit a site that takes forever to load. Try keeping the full loading time less than 3 seconds. There are some tools, like GTMatrix, Pingdom, where you can check your site speed and optimization level.
So, here are my tips on the seven most important parts of a website. I hope this article will help you design your website to attract tons of visitors and boost the conversion rate. If you have any questions, do not hesitate to reach out to me about your website.
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