How Your Local Sports Teams Can Amplify Your Brand
We have all heard the term brand loyalty before, but what exactly does brand loyalty mean and how can it help your business? Well, by definition brand loyalty is the tendency of some consumers to continue buying the same brand of goods rather than competing brands....
Cattle Driver or Coach: What Type of Leader Are You?
Over the course of 2020 and 2021, the landscape of the business world has changed drastically. Many businesses were forced into Work-from-Home situations in the height of the pandemic and, while it was originally thought that work couldn’t be maintained this way, many...
5 Marketing Trends to Look Out for in 2022
As we prepare for a new year, it’s important to keep track of what marketing trends are on the rise in the world of digital marketing. Part of the reason why businesses thrive is because they keep their ear to the streets when it comes to new technological innovations...
How Failing My Clients in 2021 Made Me a Better Marketer
After the 2020 Pandemic, we had to shift course as a company. Previously, we focused our digital marketing efforts on servicing a niche industry - property management. (For those of you who may not know what that is, think of an apartment complex. Now, think of the...
How to start a small business online
So you want to start a business but don't have the money or time? Starting an online business is the perfect budget-friendly solution for entrepreneurs. This article will discuss starting a small business from home and what you need to be successful. Decide on a...
What Makes a Terrible Logo: Part 2
This blog is a continuation of my previous blog “What Makes a terrible Logo” and you can read that here. 3. Poor Typography Typography has become a huge part of logo design today and it is the art of arranging letterforms to make written language legible and appealing...
5 Must-Have Google Extensions for Digital Marketing
1. Bitly Bitly is an extension tool that allows you to take long links and shorten them to be less of an eyesore. Many are probably familiar with Bitly as you have seen them while browsing the web. I am sure many of you have used Bitly before but at their main website...
The Importance of Respect & Communication in Business
As most people will tell you, respect and communication play essential roles in maintaining long-term relationships with your family and friends. Respect is defined as due regard for the feelings, wishes, rights, or traditions of others. Communication is defined as...
A Complete Guide To 2021 Holiday Marketing
Ho ho ho, the holidays are upon us. The stores have cleared the spooky shelves and replaced them with products ringing with Christmas cheer and you already know when you start hearing our Queen of Christmas, Mariah Carey, it’s time to get serious about your holiday...
How to Write Captions like @Essence
If you follow @Essence on Instagram then you already know how deeply resonating and compelling their captions are for their audience. If you do not follow them, then I recommend that you start today - if for nothing else than for great content inspiration. The reason...