Influencers are some of the best marketing partners for increasing your brand awareness. Using the right influencers has been proven to be one of the best marketing tactics a company can use. With that being said, there is a right and wrong way when it comes to influencer marketing. In this article, we will go into what to do and what to look out for when starting an influencer marketing campaign.
Finding the Right Influencer
When it comes to finding influencers to represent your brand there are a few things to think about. Brand culture and values should be considered when looking for an influencer to promote your products or services. You want to make sure that the influencer represents your brand’s core values to avoid any PR nightmares down the road. The goal of influencer marketing is to elevate your brand, not tarnish it. Find influencers that you can trust to represent your brand.
Equally as important is finding an influencer whose audience matches your target audience. You would not want a NASCAR YouTuber promoting women’s hair treatment. Niche topic influencers are typically highly trusted by their users, so finding one that fits your brand’s products can be extremely effective.
The last aspect to consider is the platform that the influencer is on. Not all platforms are good places to showcase your brand. For instance, in most cases, you would not necessarily want to promote a B2C business on LinkedIn. Truly find which platform your target audience is on the most, then try and find an influencer that is a good fit within that platform.
To put it simply, do the research to find the right influencers to represent your brand. It will save you a lot of problems in the long run and will grant much better results.
Let the Influencer Do Their Thing
Influencers know their audience better than anyone else. They get to interact with and understand their fans on a deep level. So, the best thing to do is let them do their thing when creating content to promote your brand. Now, it is still important to set parameters and give guidance to the influencers, but you want their audience to feel that the influencer’s endorsement is authentic. Some of the best-performing Ad campaigns in digital marketing have come from creative influencers who enjoyed working with the brand they were endorsing.
Running Referral Programs with Influencers
Referral programs have the ability to make a big impact when it comes to your ROI. When audiences can trust an influencer’s endorsement Twitter research shows that there is a +61% increase in brand favorability, +88% increase in purchase intent and a +64% increase in recommendation intent. Typically, the most common referral program involves having a promo code that is unique to each influencer. Not only does a promo code impact a buyer’s decision, but it also allows your company to track the influencers who are having the most success. Additionally, you can base the payment the influencer receives on the number of purchases made with their unique promo code. This gives the influencers even more incentive to promote your brand effectively.
In conclusion, just about any brand or company can benefit from influencer marketing. It is worth the time to do some research and see how it could benefit your business. Influencers are always looking for new deals to make, so reach out and see if you can’t build a mutually beneficial relationship and elevate your brand.
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