4 Common Types of Bullying You Should Be Aware Of
To most of us, bullying means some sort of physical harassment or called out by names. Experts argue that bullying can be segmented into some primary categories. Knowing them is essential to face them and help the ones bullied. If you feel you are bullied, or someone...
Facebook: The Millenials and Gen Z Have Spoken
Facebook is for the birds. The snowbirds and their kids specifically. The Silent Generation, Baby Boomers, and Generation X cling to their Facebook for precious updates while Millennials and Gen Z’ers are scouring Instagram, TikTok, and Snapchat to find their...
Travailing The Landscape of Workplace Mental Health
In the world’s current climate, there has been more than enough hardship, loss, suffering, grief, and stress to go around. This has resulted in the number of people that suffer from some form of mental illness growing higher and higher each day. A shocking statistic...
6 Social Media Marketing Trends to Implement in 2021
Success in the digital marketing world requires you to be innovative, and forward-thinking. Trends are changing at such a rapid pace, that if you don’t keep up and implement strategies around them, you risk being left behind. This year, we saw more trends, features,...
Images Matter – How to Select The Right Imagery for Campaigns and Content
Images Matter. Representation Matters. Positive Representation Matters. An image speaks volumes. As we engage more online, we are constantly using imagery to represent ourselves, our brand messaging, our products, and our affiliations. An image makes a statement...
Six Great On Page SEO Tips
When looking for information, a specific service, or user reviews and ratings, search engines play a huge role in directing consumers and clients to appropriate businesses. 97% of consumers research a company via the internet. 78% of location-oriented searches will...
Happiness. Disgust. Anger. Joy. Why Are These Emotions So Powerful?
In a world of techs and lots of consumable alternatives, we, consumers, are daily flooded with tons of advertisements. But, do you ever wonder what percentage of your daily seen advertisements finally convince you to buy things? Yes, the rate is very low, and all...
Clubhouse: Enhancing Community and Connectivity During A Pandemic
As we embark on 2021, there is an ever-increasing need for connectivity, especially as society is still experiencing the limitations of social distancing. We are craving community more than ever before, and technology has always been a great innovative solution to...
Sacrificing Individuality in Business For The Sake of Competition
Whenever a business idea comes about one of the main questions that the people the idea came to ask is, “What will separate this business from those that already exist?”. The answer to this question not only helps them define the business’s unique selling point (USP)...
Double Tree and the Power of Talk Triggers : A Book Review and a Lesson to Marketers
Word of mouth marketing continues to be one of the most popular forms of marketing. Have you ever visited a restaurant because a friend told you about their great experience? Have you ever tried a product or service because someone close to you recommended it? I know...