How to Plan Your Pivot in 2021
The traditional way of doing business will not serve you or suffice in 2021. Someone needed to read that. If 2020 hasn’t forced you to pivot yet, then 2021 certainly will. Slated for another round of uncertainty, the Coronavirus pandemic could cause businesses...
Building Your Brand House. Brick by Brick!
In simple words, branding is a marketing practice that puts the images, symbols, and attributes of an organization in an easily identifiable and unique position. For example, when we think of Facebook, what pictures come first to our minds? With the word ‘f’ written...
Outreach Equals Relationships
When I say “Outreach Marketing,” what is the first thing to come to mind? Is it the image of endless goodie bags? Is it the stack of a thousand color flyers that almost broke your office printer? Or do you begin to count the time it will take you out of the office and...
Digital Marketing Basics For Small Business Owners
The use of digital marketing and advertising is currently on the rise worldwide, and business owners are currently spending tens of millions of dollars to promote their brands online. It’s not too late to catch up and jump on the digital marketing train. Listed below...
Is Your Business Idea an Opportunity Worth Pursuing?
Each year more & more individuals and businesses have great ideas that they feel could create value in the marketplace and in the world. This is great, but at some point, they each have to be able to step back and ask themselves if this idea just that, a great...
The Power of Pivoting: Halloween Strategies for 2020
Park your broom and sit for a spell. The Halloween movie marathons have started. Your favorite restaurants are offering pumpkin-themed meals and drinks. The candy commercials have taken over your television. The stores have become riddled with displays of ghastly...
3 NEW Features that will Change Your Mind About Zoom
At the turn of spring 2020, when COVID-19 forced us all indoors, there was one outlet we all seemed to turn to - Zoom. Whether it was for a class, to reconnect with friends, or to host work-from-home meetings, Zoom was our go-to solution. However, by summer 2020, our...
How Much Do Youtube Ads Cost?
Day after day, the online community is getting more attracted to video content. It's no brainer then why lots of brands and small businesses are investing in video content as an integral part of their digital marketing strategy. Several platforms provide a playing...
Will New Enhancements Drive Deeper Connections on LinkedIn?
After seventeen years in business as the premier social platform for professional networking, LinkedIn has released some of their best updates thus far enhancing the engagement of users while tightening up on its Professional Community Policies. Given that LinkedIn is...
Branding Color Guide Will Change the Way You Look at Colors
Branding Color Guide Will Change the Way You Look at Colors What comes to your mind when you hear the word ‘love’? Obviously, it will create more emotional sense than the word ‘table cloth.’ Yes, whether you like it or not, emotion drives most parts of our life, and...