5 Reasons to Hire a Copywriter for Your Small Business in Atlanta 

From billboards to hashtags, the sole purpose of all marketing is to persuade people to take the actions you want. One of the most effective ways to do that is through the written word. It’s worked for thousands of years and that isn’t changing anytime soon. 

But, there’s one important caveat: the copy (written word) must be good. It must be easy to read and comprehend. There can’t be too much jargon or wordiness. It needs to draw the reader in and then get to the point quickly. 

This is especially true today. People have so much content to consume that they often barely taste it much less digest it. Words come and go. They read something and then move on to the next shiny piece of content that grabs their attention. 

Hiring a Copywriter for Your Small Business in Atlanta

That leads us to the first of several reasons to hire a copywriter for your small business in Atlanta.

1. Say More With Less  

When your small business has just seconds to grab someone’s attention as they scroll through social media or skim Google search results, you need to make the most of every word. 

It’s like an elevator pitch. If you spend the first 30 seconds introducing yourself, the ride will be over before you get to the good stuff. 

A good copywriter will ensure your messaging focuses on what matters most and gets your point across in as few words as possible. 

Note: A copywriter is different from a content writer. A content writer typically creates long-form content, such as blogs, with a minimum word count. A copywriter is focused on driving a particular action and that can be with ten words or a thousand, depending on the platform and goals. 

2. Be Optimized for SEO

Any good copywriter today also knows how to write content that’s optimized for search engines and is familiar with the backend of websites. 

This is especially crucial when writing website copy. Because without good SEO fundamentals as the framework, even the best copy will be ineffective. It must be well-written, focused, and optimized for SEO (search engine optimization) if you want to see tangible results. 

A website is a big investment for your small business and will be your permanent piece of online real estate. The words you choose to be on it will have a huge long-term impact on your overall success. 

3. Improve Google Ad’s Quality Score

Even if you use something like Google Ads to put your message in front of people, you still need the copy on the landing page to be optimized for Google’s Ad Quality Score

With many elements similar to SEO, the landing page for your Google Ads must be relevant and use the right keywords in the right way. Effective copywriters know how to include keywords where they have the most impact without sounding like they were forced onto the page. 

Well-written, strategic landing page copy is essential to your success with Google Ads, Bing Ads, or other search engine or paid ads marketing.  


4. Elevate Your Brand Status 

What words you use and how you say them makes a huge impact on what people think of you. The same is true for your small business. 

If the copy on your website, ad, or social media post sounds like you got your cousin to write it, you likely come off as less professional than you hoped. 

A great copywriter will use the right words in the right combinations to evoke the feelings you want people to feel when they come across your brand. While also matching, or enhancing, any established voice or tone. 

5. You Have Other Things To Do 

Writing your own copy can be time-consuming and frustrating if you just can’t seem to find the right words. Hiring a copywriter for your small business frees up your precious time to focus on other things. 

Whether it’s a blog, email, social post, or website, a copywriter will produce timely and effective copy that makes a real difference in your business or organization. 

Best of all, you won’t have to dread sitting down to a blank screen and trying to come up with something to say. You’ll get all the copy you need delivered and ready to go.

Should I Hire a Copywriter for My Small Business in Atlanta?

Yes. If you want to make sure your website, emails, social posts, ads, or other marketing collateral are well-written and that they present your small business in the best light. 

Even if you’re a great writer, as a small business owner you probably don’t have time for it. Or, not as much as you’d like. 

Outsourcing your writing by hiring a copywriter for your small business in Atlanta will free you up to focus on perfecting your product or service instead of worrying about proper noun-verb agreement. 

At The Kool Source, we can help you stand out with copy and other digital marketing services for small businesses that drive the right actions to get the results you want.  

Robin Glover


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