Hunter McDaniel

5 Winter Photoshoot Locations In and Around Atlanta

5 Winter Photoshoot Locations In and Around Atlanta

by | Jan 10, 2025 | , ,

Located in the historic Druid Hills neighborhood, this location is a serene and picturesque setting characterized by its lush, wooded landscapes. The campus is littered with towering pines, maples, oaks, and magnolias that contribute to a tranquil atmosphere. These trees, along with other foliage, provide a natural canopy that adds to the beauty of the university. This unique combination of architectural elegance and natural elements makes Emory’s Atlanta campus a perfect place for a photo shoot, especially during November and December.

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What Impact has Lionel Messi’s Transfer to the MLS had on American Advertising?

What Impact has Lionel Messi’s Transfer to the MLS had on American Advertising?

by | May 21, 2024 | , , ,

For many worldwide football and American soccer fans, Lionel Messi is considered a legend: one of the greatest footballers of all time. Since his transfer to the American MLS team Inter Miami, the popularity of the MLS increased tremendously as far as internet searches. Ticket prices for Inter Miami games also increased over 1000% since his arrival at the club. Before Messi joined the team, tickets could be purchased for as cheap as $25. Currently, the same tickets are over $250.

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Animals in Advertising

Animals in Advertising

by | Mar 11, 2024 | , , , ,

Adorable animals have always played a role in human history. With the way animals bring out human emotion, it is no surprise that animals have also played a role in the history of marketing and advertising. Animals can be used to help establish brand identity and create an emotional connection with the audience. Animals with their unique personalities that are cute, funny, majestic, regal, or silly can set the tone for the brand. Not to mention, most people empathize with and enjoy seeing animals in advertisements because of these personalities. This can create loyalty and recognition for your brand based on consumer emotion.

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Is Print Advertising Still Relevant?

Is Print Advertising Still Relevant?

by | Oct 3, 2023 | , , ,

Before the rise of the internet, print advertising was king. The first versions of adverts ran in the late 1400s in England usually through fliers or handbills. As technology progressed through the 1700s, adverts began running in newspapers. During this time, Benjamin Franklin began publishing his ‘General Magazine’ which encouraged businesses to advertise products and services in his publication.

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The Best Stock Image and Video Resources

The Best Stock Image and Video Resources

by | Apr 20, 2023 | , , , ,

Imagery is important in communication. As cliche as it may sound, a photo really can be worth a thousand words. For many small businesses just starting out, it can be difficult to collect a bank of photos and videos from existing resources as a photo shoot can become very expensive and time-consuming. When chosen carefully, stock photos and videos are an effective way to add life to your website, social media platforms, or advertisements.

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Does My Business Need an App?

Does My Business Need an App?

by | Dec 22, 2022 | , , ,

In a world with smartphones readily available to most people at all hours of the day, the amount of applications to help users better connect and interact with businesses has grown drastically. However, not every business needs an app. Currently, there are so many apps available to smartphone users, it can be overwhelming to determine which apps are necessary and helpful, and therefore people are suffering from something called “app fatigue.” In addition to the oversaturation of the app market, building an app usually requires more time and financial resources than a website, so it is important to determine whether or not your business would benefit from an app before actually building one. For some businesses, a well-functioning mobile website may actually work out better than an application for user experience. 

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