Designing an eye-catching billboard is historically a widely utilized and highly effective tactic for raising awareness about your brand. By strategically placing large advertisements in high-traffic areas, billboards can capture the attention of a diverse audience and leave a lasting impression.
You’ve started a business. You want to begin digital marketing efforts to drive traffic to your business and increase sales. Before getting started, it is important to define your target audience.
For many worldwide football and American soccer fans, Lionel Messi is considered a legend: one of the greatest footballers of all time. Since his transfer to the American MLS team Inter Miami, the popularity of the MLS increased tremendously as far as internet searches. Ticket prices for Inter Miami games also increased over 1000% since his arrival at the club. Before Messi joined the team, tickets could be purchased for as cheap as $25. Currently, the same tickets are over $250.
Adorable animals have always played a role in human history. With the way animals bring out human emotion, it is no surprise that animals have also played a role in the history of marketing and advertising. Animals can be used to help establish brand identity and create an emotional connection with the audience. Animals with their unique personalities that are cute, funny, majestic, regal, or silly can set the tone for the brand. Not to mention, most people empathize with and enjoy seeing animals in advertisements because of these personalities. This can create loyalty and recognition for your brand based on consumer emotion.
Before the rise of the internet, print advertising was king. The first versions of adverts ran in the late 1400s in England usually through fliers or handbills. As technology progressed through the 1700s, adverts began running in newspapers. During this time, Benjamin Franklin began publishing his ‘General Magazine’ which encouraged businesses to advertise products and services in his publication.
Taking time for self care can be difficult for entrepreneurs. When it seems like everything revolves around work it can be hard to slow down and focus on yourself. In turn, it can be hard to feel like you’re operating at 100% because your health and home life cannot be ignored.
Imagery is important in communication. As cliche as it may sound, a photo really can be worth a thousand words. For many small businesses just starting out, it can be difficult to collect a bank of photos and videos from existing resources as a photo shoot can become very expensive and time-consuming. When chosen carefully, stock photos and videos are an effective way to add life to your website, social media platforms, or advertisements.
Throughout the history of the Super Bowl, advertisements have become popular with viewers. The once bothersome interruptions that would get in the way of the big game would eventually change the way professional sports aired.
In a world with smartphones readily available to most people at all hours of the day, the amount of applications to help users better connect and interact with businesses has grown drastically. However, not every business needs an app. Currently, there are so many apps available to smartphone users, it can be overwhelming to determine which apps are necessary and helpful, and therefore people are suffering from something called “app fatigue.” In addition to the oversaturation of the app market, building an app usually requires more time and financial resources than a website, so it is important to determine whether or not your business would benefit from an app before actually building one. For some businesses, a well-functioning mobile website may actually work out better than an application for user experience.
October is an exciting time for businesses, as Halloween can provide a chance to try some fresh and exciting marketing ideas. Every year brands launch memorable campaigns that grab their audience’s attention and get people excited for the upcoming holiday. In 2022 brands use things like modern technology and nostalgia to create unique and buzz-worthy Halloween marketing strategies.
A few brands that launched excellent campaigns for Halloween in 2022 are Heinz, Target, and Mcdonald’s. These brands use strategies that range from utilizing new technology, current social media trends, and limited-time nostalgic releases to get people talking about them throughout the month of October.