What’s Your Type: How to Determine the Best Typeface for Your Brand

by David Quampah | Sep 22, 2023 | Branding Guidelines, Creative Marketing, Design, Digital Marketing, Strategic Planning

Slim, Bold, Thick, Short, Tall, Curvy, Professional, Old, Traditional, Witty, no matter what your preferences might be, there’s a typeface for anyone on a quest to build a brand. Typefaces to some may appear to be just letters however they are more than just that. They form a huge part of the visual language of a brand and create an impression within your audience of what a brand looks and feels like. Due to this, one needs to spend an ample amount of time to ensure that they select the right typeface as a perfect match for their brand.

How Do You Take Good Social Media Photos?

by Alex Camera | Aug 24, 2023 | Branding Guidelines, Business Insight, Design, Digital Marketing, social media

Social media is an important tool for any business. One way to maximize its benefits is to make sure that all your posts have quality images. Your content may be beautifully written and informative, but if the images are irrelevant, low-quality, or simply don’t catch the eye, then your post will unlikely get viewed.

The Imperative of Mobile-Friendly Websites in Modern Digital Interaction

by Cody Walsh | Aug 10, 2023 | Business Insight, Creative Marketing, Design, Digital Marketing

Mobile-friendly websites are essential in today’s digital landscape. Emphasizing responsive design, quick loading, and intuitive navigation, they enhance user experience and broaden audience reach. Embracing these principles aligns with modern internet trends, positioning a website for success in a competitive online environment.

7 Strategies to Boost Accessibility in Digital Media

by Cody Walsh | May 18, 2023 | Branding Guidelines, Business Insight, Design, Digital Marketing, Strategic Planning

Discover the top 7 strategies to enhance accessibility in the digital media realm, making the online experience more inclusive for all. Find out how implementing these approaches can benefit both users and businesses alike.

The Best Stock Image and Video Resources

by Hunter McDaniel | Apr 20, 2023 | Business Insight, Creative Marketing, Design, Digital Marketing, social media

Imagery is important in communication. As cliche as it may sound, a photo really can be worth a thousand words. For many small businesses just starting out, it can be difficult to collect a bank of photos and videos from existing resources as a photo shoot can become very expensive and time-consuming. When chosen carefully, stock photos and videos are an effective way to add life to your website, social media platforms, or advertisements.

How to Make a Vision Board for your Social Media Goals

by Kema Hodge | Jan 5, 2023 | Creative Marketing, Design, Digital Marketing, social media, Strategic Planning

As entrepreneurs competing in a digital landscape, we each know how essential content is in helping us generate greater awareness of our brand, products, and/or services.
As a result, we consistently set goals for social media, and then develop a content strategy to meet those goals.
In this blog post, I offer a novel idea for strengthening the focus of your social media goals by creating a digital vision board.

Best of Halloween Marketing 2022

by Hunter McDaniel | Oct 20, 2022 | Creative Marketing, Design, Digital Marketing, social media, Social Media Trends

October is an exciting time for businesses, as Halloween can provide a chance to try some fresh and exciting marketing ideas. Every year brands launch memorable campaigns that grab their audience’s attention and get people excited for the upcoming holiday. In 2022 brands use things like modern technology and nostalgia to create unique and buzz-worthy Halloween marketing strategies.

A few brands that launched excellent campaigns for Halloween in 2022 are Heinz, Target, and Mcdonald’s. These brands use strategies that range from utilizing new technology, current social media trends, and limited-time nostalgic releases to get people talking about them throughout the month of October.

Personality in Graphic Design

by David Quampah | Sep 28, 2022 | Branding Guidelines, Business Insight, Creative Marketing, Design

Graphic design is an art form and like other art, it is difficult to keep style and personality from being expressed in the final design. Personality is the combination of characteristics or qualities that form an individual’s distinctive character. It is also the pattern of an individual’s thoughts, feelings, and behaviors. These thoughts, feelings, and behaviors play a major role in the creative process. A person’s personality is the first part of developing an idea and therefore, deeply intertwined with the final product.

What Are The Most Important Things to Include in My Business’s Website?

by Hunter McDaniel | Aug 18, 2022 | Business Insight, Coaching & Training, Design

Strong, cohesive, professional branding, a clear goal or objective, a call to action..

Is Print Design Dead?

by David Quampah | Aug 12, 2022 | Business Insight, Creative Marketing, Design, Digital Marketing

The rise of technology has led to many changes and discoveries within the design world. One of the most noticeable changes would be the shift from traditional design methods to digital ones.

Design

What’s Your Type: How to Determine the Best Typeface for Your Brand

The Imperative of Mobile-Friendly Websites in Modern Digital Interaction

7 Strategies to Boost Accessibility in Digital Media

Personality in Graphic Design

What Are The Most Important Things to Include in My Business’s Website?

Is Print Design Dead?

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